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Cadillac introducing V2V communications on 2017 CTS sedans

While Audi has introduced vehicle-to-infrastructure technology in select cars in select cities, Cadillac is focusing on vehicle-to-vehicle (V2V) communications, and it all starts with the CTS sedan. Starting this month, the company will be adding V2V equipment to 2017 models. The feature will be standard on cars in the US and Canada. These V2V devices will allow these new Cadillacs to communicate with each other up to 980 feet away. The cars will be able to transmit and receive information on speed, direction, and location. An example of how this data can be used is in detecting a car coming up a side street that could pose a possible collision risk. The cars will also be able to transmit data about brake use, hazard lights, and low traction situations for advance warning of hazards. The warnings can be displayed on the instrument panel and heads-up display. Currently, the system only communicates with other CTS sedans equipped with the technology. According to Chris Bonelli at Cadillac part of the reason is that the CTS will be the only car with the equipment on US roads at the moment, but it also isn't currently set to communicate with other cars if they were to be offered right away. However, he said that the company is absolutely willing to work with other companies to make the system compatible if or when other cars are offered with the technology. This V2V system also doesn't send data to any sort of network, instead only communicating with nearby cars. For the time being, this precludes the possibility of receiving road condition information from cars that are farther away. But as Cadillac points out, it should work under any conditions with no delay since it isn't dependent on information from a network. As far as security is concerned, Bonelli told us that the Cadillac system does have firewalls and other security measures to keep it protected from interference. He also said the cars don't store any data they receive. In addition, none of the data could be used to identify a particular person. The cars use a radio frequency set aside by the government for this use. The introduction of this technology also puts Cadillac well ahead of proposed legislation by the Department of Transportation. The organization wants this type of short-range V2V communications equipment to be a standard feature by 2023, believing the technology could prevent many injuries and deaths due to crashes. Related Video:

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Cadillac CT4 and CT4-V pricing revealed, starts just under $34,000

The Cadillac CT4-V had its big reveal in Detroit several months ago, and last month we finally saw the regular CT4. Today, Cadillac has pricing available for every CT4 trim level including the V. The entry-level CT4 Luxury with rear-wheel drive will start at $33,990, including the destination charge. Adding all-wheel drive requires another $2,600, bringing the total to $36,590. Cadillac also throws in heated front seats and a heated steering wheel when you opt for the all-wheel drive model. The CT4-V comes in at $45,490 before options — on the V, the up-charge for all-wheel drive is only $1,100. Cadillac CT4-V View 12 Photos Cadillac offers two trims in between the base Luxury and more powerful V-Series: Premium Luxury and Sport. The Premium Luxury is priced from $38,490, and the Sport is a tad bit more expensive at $39,590. All-wheel drive is even more expensive ($3,200) in the Premium Luxury, as it adds cooled front seats on top of the heated seats and steering wheel. The cooled seats arenÂ’t included with the Sport all-wheel drive package, so itÂ’s the same $2,600 charge as in the Luxury model. Every CT4 but the V comes standard with CadillacÂ’s 2.0-liter turbocharged four-cylinder that makes 237 horsepower and 258 pound-feet of torque. An 8-speed transmission handles the shifting. Go for the much more expensive CT4-V, and you get the 2.7-liter turbo four that makes 325 horsepower and a whopping 380 pound-feet of torque. This engine is exclusively mated to a 10-speed automatic. For a full rundown and background on the CT4 and CT4-V, check out our previous coverage of the cars. YouÂ’ll be able to order a 2020 CT4 later this year.