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Cadillac to ditch China-only LWB models for global 'right size'

We often think of Buick being General Motors' poster child in China, but would it surprise you to hear that Cadillac is just doing a bang-up job in the People's Republic? It's true, the Standard of the World is on fire, and it's doing so with a surprising group of buyers that are going to push through globe-spanning changes for the brand. Cadillac's average buyer age in the People's Republic of China is just 34. Yes, younger buyers dominate the Chinese market, but according to Reuters, Cadillac's young buyers want to drive and they don't want the typical businessman's German-badged sedan. Cadillac understands this, and is setting about to exploit it with a shift in its Chinese strategy. According to President Johan de Nysschen, the company will begin moving away from the China-only, long-wheelbase models, like the ATS-L. Instead, it will push for a global "right size" design, along with some stylistic changes. "You will see a softening of some of the hard edges, and more three-dimension styling on the side of the car," de Nysschen told Reuters, while noting that the cars will still be "instantly recognizable as Cadillac." Even without these changes, though, Cadillac has bucked the trend in China. At 17 percent, the company's sales exceeded the PRC's overall market growth of 7.3 percent by a significant margin. In fact, Cadillac's 2015 gains outpaced the overall market growth in China over the past three years, as the brand jumped to nearly 80,000 units. And the company is hoping to push that even higher, Reuters reports, with President Johan de Nysschen targeting a 25-percent increase in 2016. Related Video:

Cadillac is building an LMDh car, will compete in WEC and Le Mans

Cadillac returned to sports car racing back in 2017 with its DPi race car, and it has had a successful run with it. It won four Rolex 24 Hour races at Daytona from 2017 to 2020, and took home two championships. So it's not totally surprising that it will continue running in the IMSA series with a new LMDh-class car. But that also means that Cadillac can, and will, race in the World Endurance Championship series, which includes the 24 Hours of Le Mans. This is because LMDh is a class that will be legal in both IMSA and WEC racing, as will the LMH hypercar class. So Cadillac will be taking on hypercars from Toyota, Peugeot and Glickenhaus. Audi and Porsche have announced plans to run LMDh racecars as well, so it will be a crowded field. There have even been rumors of a Dodge-badged version of the Peugeot 9x8 LMH car as well as a Lamborghini LMDh entry. Per LMDh rules, the car will feature a spec chassis and hybrid unit, but the engine and bodywork will be unique to the Cadillac. Unlike LMH, there are no requirements to build road-going versions, so we sadly won't see a wild mid-engine Cadillac hybrid supercar on the streets (unless Cadillac just decides to build one; don't hold your breath). But we'll still be excited to see another American manufacturer compete for an overall win at Le Mans. Cadillac will team up with Dallara, Chip Ganassi Racing and Action Express Racing for vehicle development and competition. The car will make its racing debut at the 2023 Rolex 24 at Daytona in January of that year. All we have to go on for the car's looks is the rendering at the top, which suggests a seriously angular shape. It will also be called the LMDh-V.R, similar to the current DPi-V.R racecar. Related Video:

GM CEO Akerson calls out Tesla, says Cadillac will compete on EVs

Cadillac will be taking on Tesla Motors, the underdog EV manufacturer that's seen heaps of critical acclaim and stock market buzz with its most recent sedan, the Model S. "If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac," Dan Akerson, the chairman and CEO of General Motors, told media in Washington, according to The Detroit News.
Akerson continued, telling The News, "We'll sell more Volts and lose less money on the Volts than they'll lose on the Model S." He also took time to point out that Tesla getting vehicles out to customers isn't a guarantee of success or permanence, using Fisker as an example, saying "Does anybody even remember Fisker? I mean, there were a number of them; they are all gone."
This strong talk from Akerson comes after Doug Parks, another GM exec, let slip that the Detroit-based manufacturer has an EV in the works that will cover 200 miles per charge and only cost about $30,000, a massive upgrade over similarly priced EVs that struggle to top 100 miles per charge. Until that vehicle arrives, though, GM is preparing the Cadillac ELR, a small coupe that, like the Volt with which it shares technology, uses a gas engine as a mobile generator to recharge the batteries. Akerson took aim at Tesla again, saying, "But I do think when the ELR comes out late this year, early next - it's certainly the same postal code as Tesla, but now we're going to move up. It's not going to be a mass-produced car."