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GM releases full Super Bowl ad with GMC Hummer, Cadillac Lyriq: Take that, Norway!

GM just dropped its big Super Bowl ad, and it’s a good one. Will Ferrell, Kenan Thompson and Awkwafina all star in the 90-second ad titled “No Way, Norway.” The point of the ad is to get Americans hyped up about the upcoming electric vehicle range on its way from GM. Both the Cadillac Lyriq and GMC Hummer EV star throughout, but itÂ’s less about the vehicles, and more about changing attitudes about EVs in general. Ferrell comes after Norway aggressively, but in a playful and competitive way about how many electric cars sell in the Scandinavian country. Over half of all new car sales in Norway are of EVs, whereas GMÂ’s data show that just 4% of new cars sold in the U.S. are electric. Massive financial incentives from the Norwegian government can take much of the credit for why EVs sell at such high rates over there. However, GM thinks it can still rally the U.S. to get more excited about buying EVs once its fleet of cars using the companyÂ’s Ultium battery tech comes online. The ad is done with classic Ferrell comedy, and it sure did elicit some chuckles from us. It also follows the same “Everybody In” philosophy that GM announced back when it changed up the logo a short time ago. GM is inviting folks to strap in for the onslaught of EVs coming their way (for now, you can buy a Bolt). President BidenÂ’s administration has voiced support for a number of policies and actions to take for greater adoption of electric cars in the U.S. — we also know the federal government intends to transition its full fleet of vehicles to EVs. It's still unlikely that we make it to Norway's rate of electric car sales in the immediate future, but the U.S. could certainly begin to close the gap. Related video:

Cadillac president Johan de Nysschen expands on brand's future

Cadillac president Johan de Nysschen chatted with journalists at a recent roundtable, expounding on everything from domestic racing to Chinese manufacturing. The brand's been doing a slow burn on rolling out new products and increasing sales, but admittedly, there was a lot of work to do. After closing out last year 0.8 percent down in the U.S., the domestic luxury brand is more than 5 percent up so far this year, thanks to healthy double-digit bumps for the ATS and Escalade, and increased fleet sales. Globally, the brand's doing 21 percent better. The XT5 still outsells everything, though. Asked about slow sedan sales, de Nysschen cited a few reasons, one of them "energy prices," which are low enough to fuel the crossover craze. You can also read that as another admission that Cadillac doesn't have enough crossovers to please the crowds, a fact the XT4 will soon address. Yet de Nysschen also pegged the sedan malaise on "younger consumers who really are less tuned into dynamics and handling and all of those things that used to excite enthusiasts. It's more about the way cars complement and enable their lifestyle now." He topped that with a take on U.S. roads, saying, "I also have to say it may also be influenced a little bit by the decay of America's infrastructure. When roads no longer support high-performance sport sedans and ultra-low-profile rubber, people are going to respond to it." Those latter takes seem wide of the mark. Yes, BMW is the established leader, but the Munich carmaker sold 8,806 3 Series' so far this year in all variants, compared to 2,543 ATS coupes and sedans. Mercedes-Benz has sold 8,366 C-Class models so far in all variants. As for infrastructure, yes, it's a mess, but AMG sales rocketed up nearly 50 percent in the U.S. last year, nearly 10 percent of overall Mercedes sales, and the Three-Pointed Star expects that to rise again this year. People are buying sedans and performance models. They simply aren't buying enough of them with Cadillac badges. Cadillac has no plans to go racing in Europe since the brand doesn't have the kind of presence there to justify the investment. De Nysschen said they'll stick with the Daytona Prototype International formula in the U.S. domestic scene, and continue with the tech transfer from race to road.

GM and LG Energy Solution will build their second battery plant in Tennessee

DETROIT — General Motors and South Korean joint-venture partner LG Energy Solution on Friday said they will build a second U.S. battery cell manufacturing plant, revealing plans for a $2.3 billion factory in Spring Hill, Tennessee. The planned 2.8 million-square-foot plant, scheduled to open in late 2023, will employ 1,300 people and will have production capacity of about 35 gigawatt-hours, similar to the companies' Ultium Cells joint-venture plant in Lordstown, Ohio, as they move to respond to the growing demand in the electric vehicle market. The plant's capacity would enable it to supply battery packs for more than 500,000 electric vehicles a year. "The addition of our second all-new Ultium battery cell plant in the U.S. with our joint venture partner LG Energy Solution is another major step in our transition to an all-electric future," GM Chief Executive Mary Barra said. The United Auto Workers on Friday called on GM to ensure the new plant is staffed with union-represented workers, which GM officials have said would be determined by the employees. LG Chem said in a regulatory filing that its LG Energy Solution unit will invest $933.5 million in the plant between this year and 2023. GM and LG Energy Solution will use a different, less-expensive battery chemistry in Tennessee than the one to be used in the Lordstown plant that opens next year, sources previously told Reuters. Sources have said the No. 1 U.S. automaker will need more battery plants beyond Tennessee to meet aggressive EV targets, including projected sales of more than 1 million EVs globally in 2025. GM's longer-range target includes halting sales of light-duty gasoline and diesel-powered vehicles by 2035. Most battery manufacturing is currently concentrated in China and Korea, while Tesla and Japanese partner Panasonic largely control most U.S. battery production. When it opens, the new GM-LG battery plant will supply batteries for the Cadillac Lyriq crossover EV that GM is slated to start building at its nearby Spring Hill assembly plant next year. LG is expected to supply the batteries from Korea until then. Supplier sources said a second Cadillac electric crossover, called Symboliq, is expected to join the Lyriq in production at Spring Hill in 2024, along with two new electric crossovers for Honda and its premium Acura brand. GM said in October it would invest $2 billion in Spring Hill to build EVs.