1961 Cadillac Coupe Deville 2 Door Hardtop Custom 350 Chevy Conversion on 2040-cars

Auto blog

Cadillac dealers get $5,000 incentive for ELR test drives

The 530 Cadillac dealers - out of 940 total dealers - that signed on to sell the brand's ELR for $75,000 or lease it for $699 per month have managed to move 247 of them in the last five months. That's a little less than two cars for each dealer more than two dealers for each car if you need help with the math. With inventories of the luxury plug-in hybrid building up - Automotive News reports a 725-day supply - General Motors has created the Demonstrator Allowance Program to billow the sails on that slow moving ship, giving dealers $5,000 to promote ELR test drives.
A dealer with one ELR in its test fleet that racks up 750 test driven miles between May 1 and June 2 earns the fifty Benjamins, a dealer with two ELRs in the test fleet will get one hundred Benjamins. That will be added to summer incentives for dealers that pay $2,000 for units sold in July and $1,000 for units sold in August, while on the customer side, Cadillac has put "customer discount certificates" worth $3,000 on the hood for buyers and lessees.
Cadillac suggests this is about raising awareness of the ELR, but the question is how much dealers will be able to do for a car that observers - and buyers, apparently - still consider highly overpriced.

Cadillac imagines the future of luxury transportation with a drone and a pod

Besides more screens and electric cars, GM and Cadillac made sure to pay tribute to the other darlings of the tech industry: autonomous cars and drones. Both concepts take familiar ideas but add a touch of Cadillac flavor. And don't expect either of them to show up in reality anytime soon. The most fanciful of the two is the Cadillac VTOL concept, which stands for vertical takeoff and landing. It's a fully autonomous drone meant for shuttling people, likely wealthy executives, from rooftop to rooftop in busy cities. It's a single-occupant aircraft with a 90-kWh battery pack and is fully autonomous. It has four sets of two rotors that propel the drone to a top speed of 56 mph. The exterior is unique in having the front and rear sets of rotors at different heights, whereas most seem to have the cabin hanging from the rotors. You can spot some Cadillac cues in the beveled, angled edges. The other concept is the Personal Autonomous Vehicle or PAV. It's a fairly generic-looking autonomous pod with a pastiche of Cadillac design cues such as slim lights and angular trimmings. Cadillac says it's meant to be a social space, hence the wraparound bench seats in the cabin. Cadillac doesn't seem to have forgotten personal comfort, though, as you can spot a single-person recliner. Comfort is key, and Cadillac says the PAV would have biometric sensors to read the passengers and adjust the climate control, humidity, lighting and scents to make the the environment as pleasant as possible. Passengers will have control of vehicle functions via voice and gestures. At the end of theses vehicles' reveals, Cadillac teased more far-flung concepts coming soon. One of them will be a two-seat vehicle and mentioned that it would be for "you and someone very special" for more "intimate" trips. Related Video:

Cadillac's Johan de Nysschen clarifies a few points on the brand's future

Last week, Motor Trend ran coverage on a journo roundtable with Cadillac president Johan de Nysschen. During the roundtable, de Nysschen cited a few reasons for the decline in sedan sales, including gas prices, "young consumers" — read, millennials — less interested in driving dynamics than lifestyle accessories, and the state of U.S. infrastructure. Jalopnik homed in on the last two reasons, and those became the story, including here in our post on the roundtable. So de Nysschen called Jalopnik to add more context. The original reaction pieces painted de Nysschen's rationales as an excuse for sporty sedans not selling well, when the issue is Cadillac's sporty sedans not selling well. His main clarification: "I wasn't advocating the idea that the world is black and white, that if you're a young buyer a millennial or a teenager that you don't enjoy driving." On that note, it would be ridiculous to deny millennial and sedan-segment bugbears; de Nysschen has market research and the industry-wide, rabbit-like crossover breeding program to back him up. Yet even as he touted the success of the XT5, noting that it's "the third-best-selling luxury nameplate in the U.S. after the Lexus RX, and the Mercedes C-Class," he could add, "But the irony is not lost on me that the C-Class is a sedan." The circumstances laid out in the follow-up piece inject more likely color into the situation: the brand's onetime, singleminded focus on the U.S., followed by a singleminded focus on China that left the U.S. market wanting for attention. We could add to that: years of lackluster products and awful attempts at volume and brand engineering under the old GM at the same time that downsized premium luxury products, crossovers, and SUVs began their rocketship trajectories; trying to live off the Escalade success; and the carmaker's desire not to offend its older, traditional buyers while concurrently wooing "coastal influencers." De Nysschen also acknowledged that Cadillac interiors aren't where they need to be, saying, "We recognize that's where we want to improve." The result, as de Nysschen put it, "We're playing with the hand that we've been dealt.