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Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

GM admits Cadillac ELR no real competition for Tesla Model S

Last year, then-CEO of General Motors, Dan Akerson, made it clear that the company lookouts at the Ren Cen had California automaker Tesla in their sights. "If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac," he said. So, given the fact that the Cadillac ELR has a plug and sells for roughly the same price at the Tesla Model S ($75,000 vs $69,900, before incentives) and that Cadillac doesn't have any other electric vehicle on the horizon, you'd be forgiven if you thought that the way that Akerson wanted to challenge Tesla's EV success was with the ELR. Well, you'd apparently be wrong. "The ELR is a different car, it's a different price point. It's way-different technology." - GM's Mark Reuss Speaking yesterday in Detroit, GM's head of global product development, Mark Reuss, admitted that the ELR is not the Tesla competitor that Akerson promised. "People like to say the ELR is [competition for the Model S], but it's really not. It's a different car, it's a different price point. It's way-different technology." So, if we follow that logic to conclusion with Akerson's quote from last year, then the only way that Cadillac can eventually compete with Tesla is with a pure electric car, and that seems an outside chance, at best, for the foreseeable future. Through the end of July, Cadillac has sold 578 ELRs since it went on sale earlier this year. Tesla doesn't break out monthly US sales, but has sold 15,114 Model S EVs around the world in the first six months of 2014. For his part, Tesla CEO Elon Musk has already said that GM is headed down the wrong path with plug-in hybrids like the ELR or the Chevy Volt. Speaking about the Volt last year, Musk said, Chevy "sort of created something that's a bit of amphibian," which resulted in a car that's, "Okay but not great."

Here is the Cadillac XT6 three-row SUV's interior

The Cadillac XT6 has once again been spotted by one of our spy photographers. Though the outside is still as buttoned-up as ever, our photographer managed to get close enough to see the completely uncovered interior. On the surface it looks more like the interior of the CT6 than the latest Cadillac model, the XT4, which is rather surprising. Specifically, the dashboard layout is nearly identical to the CT6's. It's a wide, sweeping dash, and the mid-section is dominated by a broad piece of trim that appears to be carbon fiber in this model. It likely can be replaced by wood, leather or a variety of other trims. The top part of the center stack is dominated by a large touchscreen with touch buttons surrounding it for driver's aids. Directly underneath are subdued air vents followed by the climate controls. These controls appear to have been lifted straight from the CT6 and feature touch buttons and a trio of toggle switches. The few places the dashboard deviates from the CT6 include how the XT6's fancy trim spans the full width of the dash, rather than giving way to some plain leather on the driver's side. This gives the whole dash a more upscale look. The dash also doesn't try to smash too many different materials and textures into one design. Overall, it all looks attractive enough, though we're a little disappointed to see a lack of physical buttons as we saw in the XT4. That being said, there are XT4-inspired elements in the XT6's interior. Most prominent is the scroll wheel down in the center console. We suspect the infotainment system will be effectively identical, so the wheel will similarly serve as a redundant means of controlling the infotainment system along with the touchscreen, voice commands and wheel controls. The shifter also seems to be the same as the XT4's. The XT6 exterior doesn't really reveal anything new. It still looks angular, and it still looks long enough to have a third row of seats. The introduction of this model will certainly give Cadillac a much more rounded lineup of crossovers from small to large, something the brand sorely needs. Related Video: