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2020 Cadillac CT4-V, CT5-V revealed, less powerful than predecessors

Expectations have reached stratospheric heights for the 2020 Cadillac CT4-V and 2020 Cadillac CT5-V, and for good reason: Their ATS-V and CTS-V predecessors were potent sports sedans with gobs of power and handling and braking to match. Now the new sedans have been revealed, and they're not what we expected. They each lose two cylinders compared with the other vehicles, and on paper, they don't look as capable. But we do have hope that these won't be the end-all, be-all performance Cadillacs. First, let's look at the cars. The CT4-V will be the base of the V brand, and it's our first look at the small luxury sedan. It has a roofline and window treatment more like past Cadillacs, eschewing the C-pillar garnish of the CT5. It also naturally gets dark trim and headlights, a unique spoiler and quad tailpipes to distinguish it as a V. Under the hood is a turbocharged 2.7-liter four-cylinder that is based on the engine in the new Chevy Silverado. It makes 320 horsepower and 369 pound-feet of torque, a far cry from the ATS-V's 464 horsepower and 445 pound-feet of torque. Cadillac CT4-V View 12 Photos Power goes through a 10-speed automatic transmission only. Both rear-wheel drive and all-wheel drive are available. It gets a mechanical limited-slip differential whereas the ATS-V had an electronically controlled limited-slip differential a la Camaro ZL1. The brakes have four-piston calipers at each corner versus six-piston front units and four-piston rear units on the ATS-V, and the rotors are smaller. Magnetic Ride Control remains standard on the rear-drive version, but the all-wheel-driver version sticks with conventional shocks. The new CT4-V is about 200 pounds lighter than the ATS-V, though, and it has 50/50 weight distribution. Additionally, both the CT4-V and the CT5-V have Super Cruise available as an option. Moving on to the CT5-V, it looks like a regular CT5 but with dark trim and lights, quad tailpipes and a unique rear diffuser. Instead of the CTS-V's 640-horsepower supercharged V8, the CT5-V uses a twin-turbo 3.0-liter V6 making 355 horsepower and 400 pound-feet of torque. Changes made to the 3.0 for the CT5-V include a new intake system and new exhaust, and it revs higher too. Like the CT4-V, it comes with a 10-speed automatic and either rear-wheel drive or all-wheel drive. It does get the electronically controlled limited-slip differential.

Cadillac's Euro reboot may have implications for US models, sales

Firmly on the comeback trail in the US, Cadillac is still trying to get out of the starting blocks in Europe. At the Geneva Motor Show in March, Cadillac' senior execs revealed plans to grow the brand's presence in a luxury market dominated by the big three German marques, Audi, BMW and Mercedes-Benz.
GM President Dan Ammann says he sees "enormous" potential for Cadillac globally.
Over the past 20 years, the General Motors premium nameplate has tried and failed multiple times to break into the European market. This time around, Cadillac recognizes that progress will be modest at best, and depends on specific changes to models, some of which may impact the brand's US lineup. Planned new sales tactics in Europe may also impact the way Cadillac does business on this side of the pond.

Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury