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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

2017 Cadillac CTS-V Drivers' Notes | V is for velocity

The 2017 Cadillac CTS-V is as close to a four-door Corvette Z06 as you're ever likely to get. Underneath the carbon-fiber hood rests one hell of an engine, a 640-horsepower supercharged V8. It's only slightly less powerful than what you'll find in the Corvette. Thanks to GM's chassis wizards, the car's handling is an equal match for the powerful engine. This particular car packs in a number of options, including Recaro seats and the performance data recorder that allows owners to measure lap times and record video. The most expensive option is the $6,950 Carbon Black Package. This nets you a carbon fiber hood vent, front splitter, spoiler and rear diffuser. This car isn't cheap, but it does undercut the less powerful Audi RS7 and Mercedes-AMG E63 S. Associate Editor Joel Stocksdale: This is a seriously fun, if also flawed, car. And the biggest contributor to the fun is the big lump of V8 under the hood. The supercharged 6.2-liter makes 640 horsepower, but Cadillac could've left the number off and just called it "effortless." The gentlest pressure on the gas pedal will result in you picking up an extra 10 mph without ever noticing. And when you stomp on it, you get this huge and immediate surge of acceleration. It's truly giggle-inducing. Although the CTS-V is big and heavy, it handles the power well. It gives you enough info on what's happening so you feel in control, and the chassis is impressively composed. The only real weak points I can find on the CTS-V (besides the low gas mileage) are the interior controls. They are abysmal. The infotainment screen is pretty poor, with a clutter of information at the main screen, and difficult-to-find commands for getting to other menus. But worse than that are the climate and volume buttons. They're all touch-sensitive spots on the center stack. They're not very responsive, and the vibratory feedback it provides isn't noticeable while driving. It doesn't help that the feedback feels pretty inconsistent, too. For me, I think I could learn to live with the infotainment, simply because I love the way the rest of the car feels and drives. But, Cadillac, you need to get to updating this ASAP. Associate Editor Reese Counts: OK, Cadillac's infotainment system sucks. Let's get that out of the way. Touch capacitive interfaces don't work well in cars. This does have the old version of CUE, so I'm hoping the next-gen system will fix some of the interface issues. Like Joel, this wouldn't turn me off from buying the car.

GM is training more first responders for EV emergencies in the U.S. and Canada

GM is training more first responders to be able to handle emergencies involving electric vehicles. The automaker is "significantly expanding" its EV First Responder Training program in the United States and Canada as electric vehicle sales continue to grow. Its initiative will primarily focus on training firefighters and equipping them with the necessary knowledge about full electric vehicle technologies. GM says it's hoping to dispel misconceptions when it comes to handling EVs in emergency situations. One of those misconceptions is that water is dangerous around EV batteries — turns out the recommended way to put out lithium-ion battery fires is by using copious amounts of water.  Andrew Klock, a senior manager of education and development at the National Fire Protection Association (NFPA), said: "The best way for the public and private vehicle fleet owners to rapidly adopt EVs is to train firefighters and emergency responders on how to handle incidents involving battery powered vehicles. The fire service has had more than 100 years to gain the knowledge needed to respond to internal combustion engine fires, and it is critical that they are now educated on EV safety." The NFPA held trainings of its own that had benefited 300,000 first responders, but it believes more than 800,000 members of the community still need further training.   GM previously piloted the program in southeast Michigan, but now it's conducting training events across Michigan and in Fort Worth, Texas, as well. Later this summer, it's bringing the program to metro New York City and Southern California. Participants will have to attend four-hour sessions, with up to two per day, held in various venues, such as fire houses and dealerships. Interested first and second responders can register through the program's dedicated website and earn a certificate from the Illinois Fire Service Institute if they score higher than 70 percent on the learning assessment by the end of their training.  The automaker already has a few EV models on the market, including the Chevy Bolts, the GMC Hummer EV and the Cadillac Lyriq. It has huge electrification plans for the future, though, and training responders could help make potential customers more receptive to the idea of switching to electric vehicles. GM aims to launch 30 EV models by 2025 and to exclusively sell EVs ten years after that. Related video: Green Cadillac Chevrolet GM GMC Safety Electric