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Cadillac follows Lincoln in going back to proper names

Who else is excited for the 2025 Cadillac Fleetwood Brougham? Right, don't all excitedly jump up and down at the same time. May make Earth wobble. In an interview with multiple outlets (and brought to our attention by Reuters and CNET Roadshow) that mostly covered Cadillac's electrification plans, Cadillac President Steve Carlisle indicated that the brand's Euro-style alphanumeric naming strategy will mercifully be coming to an end. CNET indicates it'll correspond with the rollout of new EV models, but we wouldn't be surprised to see it happen even earlier. Lincoln's similar decision has already proven to be successful, and it's always seemed like a matter of time before Cadillac followed suit given the two brands' similar history and market segments. The current naming convention of CT(number) for cars and XT(number) for crossovers was hatched in 2014 and is widely credited to former Cadillac president Johan de Nysschen, who had previously transformed Infiniti's naming convention into something similarly Germanic. That the man previously worked at Audi should be a surprise to no one. While people have generally been confused by the switch, we can't say it's any worse than the old CTS, XTS, ATS and SRX business that came before. At least de Nysschen's system had a hierarchy. Yet, for a brand once known for grand, stately cars and equally grand, stately names like Eldorado, Seville and, yes, Escalade, a European-style alphanumeric strategy never seemed right. It was at least indicative of Cadillac's constant attempts to emulate German brands rather than setting its own, uniquely American course (as Lincoln has done recently). That the most American and successful of its lineup, the Escalade, hung onto its name through thick-and-thin speaks volumes. So, will we really be seeing that '25 Fleetwood Brougham? That does seem rather doubtful. Beyond Eldorado, there's not a lot out there in the back catalog that doesn't reek of crusty old country club luxury. Or was garbage. Perhaps sampling from Cadillac's concept car file with something like Elmiraj? Whatever it comes up with, though, how could it be worse than simultaneously selling an XT5 and XTS? Cadillac Future Vehicles Luxury

Editors' Picks February 2022 | GMC Yukon, CT4-V Blackwing and Lexus NX 450h+

The shortest month of the year spawned a few Editors' Picks choices, and they come from a variety of categories amongst the car world. One comes with a particular caveat, the Lexus NX. Specifically, the new NX that gets our nod is the 450h plug-in hybrid model. We can heartily recommend an NX in this guise for its superb electrified powertrain, but the other versions fail to stir us in the same way. Beyond this, it's some of the latest from GM cleaning up, and they sure are some good ones. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in January that earned an EditorsÂ’ Pick. 2022 GMC Yukon Quick take: The Yukon is a big, comfortable and versatile SUV that has a little something for everybody, so long as you can stomach the fuel economy. It's an excellent middle ground between the Tahoe and Escalade. Score: 8.0 What it competes with: Ford Expedition, Jeep Wagoneer and Grand Wagoneer, Lincoln Navigator, Chevrolet Tahoe, Cadillac Escalade Pros: Tons of space, comfy ride, great trim variety, powerful engine options Cons: V8 Fuel economy, infotainment can be laggy, unexciting base interiors From the editors Road Test Editor, Zac Palmer — "GM's full-size SUVs are fantastic this time around, especially if you opt for the magnetic shocks and air suspension. The availability of a diesel engine that vastly improves fuel economy is huge, and the Denali trim is more special than ever with its unique interior design. I personally prefer the Yukon's styling over the Tahoe's, too." In-depth analysis: 2022 GMC Yukon Review | AT4 and Denali make the strongest case   2022 Cadillac CT4-V Blackwing Quick take: Cadillac is at the top of the mountain with its performance sedans, and the CT4-V Blackwing is no exception. One drive in this magnificent creation will have any enthusiast convinced that it's a top-tier sport sedan.

Cadillac launching crossover-heavy product offensive

Utilizing information provided by Cadillac suppliers, Reuters says that Cadillac is preparing two more crossovers that will bow after its current product initiative is complete. According to the report, a year after the next SRX arrives in 2016, a pair of CUVs will be unveiled that will bracket it in size, and they'll be headed for the US and Chinese markets.
That is years away, though. For now, the company's attentions are on the nearly here CTS and ELR range-extended coupe, the next Escalade SUV (shown above), an ATS coupe, and the range-topper that will sit above the XTS. That, and possibly an even more impressive range-topper that promises to be the mean and majestic super-luxe unicorn Cadillac we've been dreaming about for more than a decade now.
In response to the issue of how German crossovers might be having an impact on Cadillac's future plans, a company source said - rightly, we think - "we don't need to duplicate the Germans." That doesn't mean, however, that it can't wade deeper into a market segment that the Germans are making a ton of money in. In fact, and since everyone is doing it, we'd be surprised if Cadillac didn't, even if it won't happen for another four years.