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Chip Foose is bringing life to a Cadillac sketch from 1935

General Motors, automotive home of Harley Earl, was a pioneer in the early days of car design. But for as many wild concept cars and even production cars as the company's studio created, there were still many that never got off the paper. Chip Foose is working to change the fate of one of those designs. According to Foose Design, Chip Foose's latest project is based on a sketch from 1935. Car dealer Wes Rydell and his wife Vivian commissioned a custom Cadillac coupe that was sketched out by GM designer Art Ross. It would take an existing Cadillac sedan, shorten it, lower it and give it a removable hardtop. The drawing is as far as the project got. Now Chip Foose is working on realizing the design in real life using a 1939 Cadillac Series 60 Sedan. He plans to follow the initial design brief, but with his own unique touches. He has also named the project "Madam X" in honor of what Harley Earl would call client projects. It is scheduled to be finished and ready for unveiling at the end of the summer. Foose is a well-known designer who has won some of America's most prestigious custom car awards such as the Ridler Award and designed vehicles for the TV show Overhaulin'. The final product should be quite a striking machine. You can see how it's coming along, as well as Foose's sketch of what the car will finally look like, in the gallery above. Related Video: Featured Gallery 1939 Cadillac Series 60 by Chip Foose View 13 Photos Image Credit: Foose Design, Inc. Auto News Celebrities Design/Style Cadillac Classics chip foose overhaulin

Cadillac plans new branding campaign to go with new products

Cadillac's new leader says the GM luxury brand now has "thousands of people" working on its behalf back at its soon-to-be new headquarters in the Detroit suburb of Warren, with a new branding campaign under development and plans to fix longstanding quality issues. Cadillac President Steve Carlisle granted an interview with the Detroit Free Press in which he said he'll unveil a new strategy to redefine the luxury brand, which he's calling a "master brand," in the first quarter of 2019. "Cadillac has its own values — boldness, optimism, innovation, sophistication — that will reflect in the master brand," Carlisle told the outlet. The challenge is "how to bring those to life." He added that Caddy won't be defining itself simply as a viable option to gold-standard Germany luxury cars. "We're targeting customers versus competitors. Cadillac has to have its own persona and not be defined by where other brands are and are not. It has to have its own definition and that's what we're reflecting in our master brand." Carlisle, who was promoted to lead Cadillac in April, put his first stamp on Cadillac last month when the brand announced it will move its headquarters back to Warren, Mich., across the street from GM's massive Tech Center, after more than three years in Manhattan's SoHo neighborhood. He said its Cadillac House showroom, a ground-floor space used to display models and stage events with partners, will remain open "for the time being" and that the brand will use what it learned well outside of its Detroit auto-industry bubble to move the brand forward. He'll have his work cut out for him. Cadillac plans to launch a new or redesigned vehicle every six months for the next three years, and Carlisle said he wants the brand to be GM's technology leader, the first to deploy self-driving and electric-vehicle technology of GM's stable of brands. Yet the brand just ranked second-from-last in Consumer Reports' new reliability survey for 2018. Jon Linkov, deputy auto editor for CR, said the brand suffered for widespread complaints about its Cadillac User Experience infotainment system, with owners reporting frequent crashes, frozen screens and problems with voice control. "Most of (the complaints) really ran through the CUE system being a major culprit for Cadillacs," Linkov said. Through September, Cadillac's year-to-date sales had dipped a half a percentage point from the first nine months of 2017 to 113,240 units.

Cadillac Super Cruise wins the 2019 Autoblog Technology of the Year Award

Autoblog's 2019 Technology of the Year winner is Cadillac's Super Cruise. The SAE Level 2 semi-autonomous system allows for hands-free highway driving, reducing driver fatigue and improving safety. Additionally, Super Cruise packs in safeguards that force a driver to stay alert, bringing in a level of accountability not found in other Level 2 systems. Cadillac beat out Infiniti's VC Turbo technology and the EQ Boost 48-volt system from Mercedes-Benz, the other two finalists. General Motors mapped more than 130,000 miles of highways across the country, so Super Cruise always knows where you are. A camera on the steering column keeps an eye on the driver to make sure they're watching the road. Stray your gaze too long and the system forces you to take back over. Super Cruise has its limitations — it won't change lanes for you — but it is the most well-rounded and refined semi-autonomous system we've ever tested. There's no ping-pong effect as the car finds the center of the lane, and it always seems to leave a comfortable gap between you and the car ahead. Super Cruise launched in the CT6, which is ending production this year. But the sophisticated technology will migrate to other Cadillacs in 2020. The system is as easy to use as any other adaptive cruise control. Indicators in the instrument cluster and a light on the steering wheel indicate when and if the system is able to work. If you're off the defined grid, you can still use the car's regular adaptive cruise control — you just have to keep your hands on the wheel. Autoblog editors were also impressed with Cadillac's responsible approach to marketing the tech. The company doesn't even promote it as a Level 2 system, as it doesn't want to over-promise and under-deliver. Quite the opposite actually. Super Cruise simply works, and it works well. That's why it's our 2019 Technology of the Year. We'll present the award next week at the Detroit Auto Show. Come back for video of the event. Related Video: