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Cadillac applies to trademark Symboliq, Optiq and Celestiq names

GM Authority found a General Motors trademark filing with the Swiss Federal Institute of Intellectual Property for the phrase "Cadillac Symboliq" and the name "Symboliq." The documents submitted on July 22 were for the category of "Motorized land vehicles, namely automobiles.” It appears the Swiss action was GM following up on what it had done the day before in the U.S. On July 21, GM filed paperwork with the U.S. Patent and Trademark Office to secure three words and three phrases: Symboliq and Cadillac Symboliq, Optiq and Cadillac Optiq, and Celestiq and Cadillac Celestiq. Every name is listed for application to "Motor land vehicles, namely, automobiles." Cadillac recently explained its switch to model names that end in "iq," pronounced "ick," and the fact that the Celestiq name is among the recent trio leads us to believe the automaker has strong intent to use the other two on future products. We know the Celestiq — a large, hand-built, flagship sedan that will follow the Lyriq to market, predicted to retail for close to $200,000 whenever it goes on sale. We also know Cadillac has three more battery-electric products in the works after the XT5-sized Lyriq and "massive" Celestiq. As laid out in a 2019 GM Sustainability Report pitching 20 new electric vehicles across all brands by 2023, from Cadillac we're anticipating an XT4-sized crossover, an XT6-sized three-row crossover, and an electric take on the Escalade. Two of those three could get the Symboliq and Optiq names. The lineup, and more important, Cadillac's vision, will make more sense on August 6 when we finally get to see the Lyriq concept, with its single pane of 33-inch glass forming the instrument and infotainment display across the dash, tall taillights, and 22-inch wheels.   Related Video:

2021 Cadillac Escalade getting a star-studded introduction

Now that Chevrolet's Tahoe and Suburban are out of the bag, it's Cadillac's turn to introduce its new body-on-frame SUV. The next-generation Escalade will make its public debut on Feb. 4, 2020. The Escalade could have been one of the stars of the 2020 Detroit Auto Show had the event not moved to June. That's far too late for Cadillac, so the company will introduce the model during a special event held in Beverly Hills, Calif. The date wasn't chosen at random; it's less than a week before the 2020 edition of the Academy Awards, an event Cadillac has partnered with for the past six years. It's reasonable to assume the Escalade will play a key role in the ritzy event. The Escalade won't look anything like its Chevrolet-badged siblings, as leaked images show a tall, upright rendition of Cadillac's shield-shaped grille, but we expect many similarities beneath the sheetmetal. It will be bigger and correspondingly more spacious than the outgoing model, and an independent rear suspension will make it more comfortable. Inside, the digital instrument cluster and the infotainment system's screen will blend into a single unit angled toward the driver. Powertrain specifications remain under wraps, though we expect a naturally-aspirated V8 will come standard. An earlier report claims the twin-turbocharged Blackwing engine available in the CT6 will not make its way to the Escalade, and we doubt Cadillac will follow Chevrolet's lead by making a 3.0-liter straight-six turbodiesel available at an extra cost. An electric model is in the works, however. The 2021 Cadillac Escalade will go on sale about halfway through next year with a base price in the vicinity of $80,000. It will again be available with a short or a long wheelbase. Once it's unveiled, the coast will be clear for GMC to round out General Motors' portfolio of full-size SUVs with new variants of the Yukon and the Yukon XL. They'll likely break cover during the first half of 2020.

2023 Detroit Auto Show Editors' Rankings

The 2023 Detroit Auto Show was back in its traditional location, though in its fall spot in the calendar, and it was another pretty quiet event. By our count, only five new models, or model lines, were revealed and brought to the floor; all of which came from Detroit's own car companies. Still, some of them were quite significant, and the types were diverse. Naturally, we also had our favorites. So take a look to see how we ranked the reveals of the Detroit Auto Show. 2025 Cadillac CT5 View 15 Photos 5. 2025 Cadillac CT5 The refresh for the 2025 Cadillac CT5 is no great revelation, because it doesn’t have to be. An already solid, attractive design means only light tweaks were made to its appearance, and the new front fascia and redesigned lights just make the CT5 just that much more aggressive. So what was missing from the current model? Apparently, the answer was a gorgeous 33-inch curved LED display serving as both infotainment and instrument cluster. It has touchscreen capability to both the right and left sides of the steering wheel, and provides 9K resolution. Update some of the safety and driver assist tech, and — boom — the CT5 is properly modernized. Now bring on the updated Blackwing. –Senior Editor, Green, John Snyder 2024 Jeep Gladiator Live View 10 Photos 4. 2024 Jeep Gladiator Jeep carved out plenty of time for what is essentially a no-brainer mid-cycle refresh, but thereÂ’s one among us who is easily swayed: Me. I dumped the maximum number of points allotted on the 2024 Gladiator with only three words of explanation: "I like Jeeps." But this is kind of a big deal. The Gladiator pulled a lot of weight for Stellantis during the pandemic by providing an alternative to pickup buyers while Ram dealers were scraping the bottom of the supply barrel. To be fair, we're probably giving the Gladiator a bit of advance credit here for its promise to deliver a 4xe variant in 2025, but who else is talking about their PHEV pickup plans? Your move, Ford. –Associate Editor Byron Hurd. 2024 GMC Acadia AT4 View 17 Photos 3. 2024 GMC Acadia The 2024 GMC Acadia is the one reveal from this yearÂ’s Detroit Auto Show that was actually a totally new vehicle, and as far as three-row SUVs go, GMC aced it. The exterior has its own personality separate from its Chevrolet Traverse twin. Its AT4 trim is legit with more ground clearance, a torque-vectoring rear diff and sweet orange marker lights on the fenders.