2013 Cadillac Cts Coupe on 2040-cars

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Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

Junkyard Gem: 1979 Cadillac Eldorado Biarritz

The Cadillac Eldorado lost a foot of wheelbase and 1,200 pounds when GM's luxury front-drive platform got downsized for 1979, which turned out to be prescient timing considering the massive spike in oil prices in the wake of the 1979 Iranian Revolution. The General kept the pricey Biarritz option package from the previous generation, adding a stainless-steel roof in the process. Here's one of those cars, found in a chilly Denver boneyard last month. The stainless-steel roof panel, inspired by the one used on the 1957 Eldorado Brougham, identifies a 1979-1985 Eldorado as a genuine Biarritz. This generation of Eldorado Biarritz achieved its greatest renown as the car bomb that detonates when pink-suited Ace Rothstein (Robert De Niro) cranks the starter in the 1995 film Casino. Naturally, a 24 Hours of Lemons team obtained one of these cars and raced it while the pit crew wore pastel suits and sipped from Tangiers Casino highball glasses. The MSRP on the base '79 Eldorado was $14,240 and the Biarritz package with leather seats tacked on an additional $2,600. That's $64,495 in 2021 dollars, at a time when plenty of car loans had interest rates approaching 20%. The '79 Seville's base price was higher ($15,646), despite being based on the lowly Chevy Nova, but that difference was erased by the cost of the Biarritz package. The Fleetwood limos were the only pricier Cadillacs that year. Yes, you had to be a true high-roller to purchase a '79 Biarritz. Of course, a new Mercedes-Benz 450SLC cost a terrifying $32,858 (about $125,850 today) that year, but the $13,067 Lincoln Mark V (the price went up substantially if you got one of the editions designed by Bill Blass, Givenchy, or Emilio Pucci) was close competition for the Biarritz. The 1979 Eldorado had something the Lincoln didn't, however: electronic fuel injection. Yes, a 350-cubic-inch (5.7-liter) Oldsmobile V8 engine with a pretty-modern-for-1979 throttle-body fuel-injection system sent 170 horses to the front wheels via GM's impressive Unitized Power Package longitudinal-engine front-wheel-drive system. Look at all those futuristic devices in that faux-wood dash! That stereo cassette deck added $225 ($860 today) to the price. Cruise control cost $137, the rear defogger added $101, and… well, you get the idea. This Cad is a bit tattered and has some rust spots here and there, but wouldn't have been an overwhelmingly difficult restoration.

VW, Rivian, Nissan, BMW, Genesis, Audi and Volvo lose EV tax credits starting tomorrow

The U.S. Treasury said Monday that Volkswagen, BMW, Nissan, Rivian, Hyundai and Volvo electric vehicles will lose access to a $7,500 tax credit under new battery sourcing rules. The Treasury said the new requirements effective Tuesday will also cut by half credits for the Tesla Model 3 Standard Range Rear Wheel Drive to $3,750 but other Tesla models will retain the full $7,500 credit. Vehicles losing credits Tuesday are the BMW 330e, BMW X5 xDrive45e, Genesis Electrified GV70, Nissan Leaf , Rivian R1S and R1T, Volkswagen ID.4 as well as the plug-in hybrid electric Audi Q5 TFSI e Quattro and plug-in hybrid (PHEV) electric Volvo S60. The Swedish carmaker is 82%-owned by China’s Zhejiang Geely Holding Group. The rules are aimed at weaning the United States off dependence on China for EV battery supply chains and are part of President Joe Biden's effort to make 50% of U.S. new vehicle sales by 2030 EVs or PHEVs. Hyundai said in a statement it was committed to its long-range EV plans and that it "will utilize key provisions in the Inflation Reduction Act to accelerate the transition to electrification." Rivian declined to comment and the other automakers could not immediately be reached for comment. Treasury also disclosed General Motors electric Chevrolet Bolt and Bolt EUV will qualify for the full $7,500 tax credit. GM said earlier it expected at least some of its EVS would qualify for the $7,500 tax credit under the new rules, including the 2023 Cadillac Lyriq and forthcoming Chevrolet Equinox EV SUV and Blazer EV SUV. Treasury said all GM EVs will qualify. Earlier, Ford Motor and Chrysler-parent Stellantis said most of their electric and PHEV models would see tax credits halved to $3,750 on April 18. Treasury confirmed the automakers' calculations. The rules were announced last month and mandated by Congress in August as part of the $430 billion Inflation Reduction Act (IRA). The IRA requires 50% of the value of battery components be produced or assembled in North America to qualify for $3,750, and 40% of the value of critical minerals sourced from the United States or a free trade partner for a $3,750 credit. The law required vehicles to be assembled in North America to qualify for any tax credits, which in August eliminated nearly 70% of eligible models and on Jan. 1 new price caps and limits on buyers income took effect.