2012 Cadillac Cts on 2040-cars

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Cadillac plans new branding campaign to go with new products

Cadillac's new leader says the GM luxury brand now has "thousands of people" working on its behalf back at its soon-to-be new headquarters in the Detroit suburb of Warren, with a new branding campaign under development and plans to fix longstanding quality issues. Cadillac President Steve Carlisle granted an interview with the Detroit Free Press in which he said he'll unveil a new strategy to redefine the luxury brand, which he's calling a "master brand," in the first quarter of 2019. "Cadillac has its own values — boldness, optimism, innovation, sophistication — that will reflect in the master brand," Carlisle told the outlet. The challenge is "how to bring those to life." He added that Caddy won't be defining itself simply as a viable option to gold-standard Germany luxury cars. "We're targeting customers versus competitors. Cadillac has to have its own persona and not be defined by where other brands are and are not. It has to have its own definition and that's what we're reflecting in our master brand." Carlisle, who was promoted to lead Cadillac in April, put his first stamp on Cadillac last month when the brand announced it will move its headquarters back to Warren, Mich., across the street from GM's massive Tech Center, after more than three years in Manhattan's SoHo neighborhood. He said its Cadillac House showroom, a ground-floor space used to display models and stage events with partners, will remain open "for the time being" and that the brand will use what it learned well outside of its Detroit auto-industry bubble to move the brand forward. He'll have his work cut out for him. Cadillac plans to launch a new or redesigned vehicle every six months for the next three years, and Carlisle said he wants the brand to be GM's technology leader, the first to deploy self-driving and electric-vehicle technology of GM's stable of brands. Yet the brand just ranked second-from-last in Consumer Reports' new reliability survey for 2018. Jon Linkov, deputy auto editor for CR, said the brand suffered for widespread complaints about its Cadillac User Experience infotainment system, with owners reporting frequent crashes, frozen screens and problems with voice control. "Most of (the complaints) really ran through the CUE system being a major culprit for Cadillacs," Linkov said. Through September, Cadillac's year-to-date sales had dipped a half a percentage point from the first nine months of 2017 to 113,240 units.

Autoblog Podcast #318

Toyota back on top, Barrett Jackson, Crowdsourcing your Dodge Dart payments, Nissan and Toyota double down on pickups
Episode #318 of the Autoblog Podcast is here, and this week, Dan Roth, Zach Bowman and Michael Harley talk about Toyota regaining the No. 1 sales crown, getting your friends and family to buy you a Dodge Dart, Barrett-Jackson, and Toyota and Nissan remaining committed to their pickup trucs. We wrap with your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #318:

Grab this 1960 Cadillac hearse just in time for Halloween

Halloween is just around the corner, but if you act fast you can still get yourself a suitable ride. Might we suggest this 1960 Cadillac Superior hearse for sale right now on eBay? This awesome hearse is sure to strike fear into the hearts of all who see it (particularly neighbors concerned with their home values). The '59–'60 Cadillacs make spectacular hearses, and this Superior-bodied example is no exception. We love the wraparound rear glass, which mimics the wraparound front windshield, and the sweeping arc of the roofline is perfectly executed. Of course, the prominent, pointed fins provide an emphatic contrast with the otherwise rounded bodywork. On offer in Las Vegas, Nevada, this hearse is full of scary elements. According to the seller, there's rust in the body, a leaking transmission, rot in the rear wood floor, and exhaust leaks. If that's not frightening enough, the seller says, "I'm sure there are many other things wrong with it." Against that, there's a new carb, new fuel lines, an electronic fuel pump, and the gas tank has been boiled out. The seller claims to run the car around town, with no overheating. And the odometer shows just 34,000 miles. The asking price is $19k, but the seller is open to offers. Make a deal, then roll in style this Halloween.