2012 Cadillac Cts on 2040-cars

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GM CEO Mary Barra predicts mass electrification will take decades

General Motors is allocating a substantial amount of money to the development of electric technology, but Mary Barra, the firm's CEO, conceded that battery-powered cars won't fully replace their gasoline-burning counterparts for several decades. She stressed the shift is ongoing, but she hinted it will be slower than many assume. "We believe the transition will happen over time," affirmed Barra on "Leadership Live with David Rubenstein," a talk show aired by Bloomberg Television. She added that not every car will be electric in 2040. "It will happen in a little bit longer period, but it will happen," she told the host. She was presumably talking about the United States market; the situation is markedly different in Europe and in China, where strict government regulations (and even stricter ones on the horizon) are accelerating the shift towards electric cars. On the surface, it doesn't look like General Motors has much invested in electrification; the only battery-powered model it sells in America in 2020 is the Chevrolet Bolt (pictured), which undeniably remains a niche vehicle. Sales totaled 16,418 units in 2019, meaning the Corvette beat it by about 1,500 sales. In comparison, Cadillac sold 35,424 examples of the aging last-generation Escalade during the same time period. And yet, the company isn't giving up. It has numerous electric models in the pipeline including a slightly larger version of the aforementioned Bolt, the much-hyped GMC Hummer pickup, and an electric crossover assigned to the Cadillac brand. These models (and others) will use the Ultium battery technology that General Motors is currently developing. Its engineers are also working on a modular platform capable of underpinning a wide variety of cars. Bringing these innovations to the market is a Herculean task. EVs may not take over for decades, but Barra and her team must believe their 2% market share will increase significantly in the coming years if they're approving these programs. Autonomous technology is even costlier, more complicated, and more time-consuming to develop. Barra nonetheless expects to see the first General Motors-built driverless vehicles on the road by 2025. "I definitely think it will happen within the next five years. Our Cruise team is continuing to develop technology so it's safer than a human driver. I think you'll see it clearly within five years," she said on the same talk show. Her statement is vague but realistic.

Ghostbusters' new Ecto-1 is an oddly uninspiring '82 Caddy

The Ghostbusters, or at least the movie franchise, will emerge from Hollywood's cobwebs this summer, but instead of the iconic 1959 Cadillac known as Ecto-1 that delighted big screen audiences in 1984, the new model may leave some scratching their heads. That's because this latest Ghostbusters draws its vehicular inspiration from a decidedly less interesting period in American automobile production: the 1980s. Starring alongside Kristen Wiig, Melissa McCarthy, Kate McKinnon, and Leslie Jones is a 1982 Cadillac DeVille hearse. The studio dressed up this tired Caddy to look the part, but something's amiss. Instead of the flamboyant fins and shiny chrome, the '82 is decidedly pedestrian and uninteresting. Even in 1982, it was kind of a dull choice for luxury car buyers. There's a reason Murilee Martin deemed the '70s and '80s the "malaise era." Built a couple of years before the original, Academy Award-winning Ghostbusters hit cinemas, the '82 DeVille represents one of Cadillac's lowest points bar the Cimarron. Under its hood might be Cadilac's new-for-1982 HT 4100 V8 engine, which featured what the brand referred to as "digital" fuel injection. With 135 horsepower and 190 pound-feet of torque, the DeVille didn't win stoplight races back then. Oddly, the V6 engine that came standard in the '82 Sedan DeVille produced the same horsepower but delivered an extra 15 torques, which made it both faster and more fuel efficient than the V8. These were bad times for General Motors, clearly, but the gas engines paled in comparison to Cadillac's first diesel. The company's LF9 5.7-liter diesel V8 was optional on the DeVille and we pity the unlucky buyers who checked that box. Generally credited as the engine that made "diesel" a haunted word in Detroit for 30 years, the 350-cubic-inch unit might actually be fitting for the Ghostbusters. On the bright side, the '82 is new enough that it may have carried a box or two of Hi-C's stellar, Ghostbusters-inspired Ecto Cooler. Maybe the mortician took his kid to Kroger one time, you never know. Fitting in In the original 1984 Ghostbusters, the '59 Caddy was a forlorn and forgotten piece of machinery waiting for a new lease on life. Character Dr. Ray Stantz picks it up and admits in the film that it needs "some suspension work and shocks ...

Watch Brad Pitt's Chinese Cadillac XTS commercial

Once upon a time, in a land not so far from this one, Brad Pitt was the very face anti-consumerism. You see, when he slipped into the role of the elitist-loathing, food-abusing, violence-embracing Tyler Durden from Fight Club, his visage was inextricably married to images of leveling credit card corporations with nothing more than a little human fat and some determination. Of course, that was before Pitt settled into old age with a passel of children at his feet. Now, it seems, he'll shill for something as long as it doesn't damage his reputation in America.
Need proof? Look no further than this Chinese ad for the Cadillac XTS. In it, Pitt contentedly wafts the big front-wheel drive barge around San Francisco against a mildly euphoric soundtrack. You can check out the scene for yourself below, just make sure you have your last meal squarely situated in your stomach before pressing play. We have to wonder if Pitt wakes up in the middle of the night with Chuck Palahniuk's oddly omniscient words echoing in his ears: "Then you're trapped in your lovely nest, and the things you used to own, now they own you."