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2021 Cadillac CT4 Review | A joy to drive, a puzzle to compare

Cadillac's smallest sedan is arguably its most competitive. The question is, though, what does the 2021 Cadillac CT4 actually compete with? It has the price tag and interior in keeping with the growing number of sub-compact luxury sedans, yet its rear-drive layout and sophisticated chassis are more akin to sedans that are a size up. It sure drives more like a BMW 3 Series than something smaller and cheaper. Actually, it could easily be argued that the CT4 is a more rewarding sport sedan than BMW's benchmark – be it the Premium Luxury you see above or spicier CT4-V trim.  That's where the comparison ends, however. The CT4 is smaller, with a cramped back seat and rinky-dink trunk. Its cabin quality is lower and its engines less refined. Yet, it is sufficiently cheaper to justify all of the above. For the dwindling few who still prize communicative steering and an unflappable suspension in their entry-level luxury sedan, the CT4 is a terrific choice – no matter what you compare it to. What's new for 2021? The CT4 was all-new last year, so there are only minor updates for '21. A 12-inch HD instrument cluster is now available as part of the Technology package in top trim levels, while Cadillac's Super Cruise semi-autonomous driver assist system will be a late-availability option. Wirelessly connected Apple CarPlay and Android Auto are now standard. There's also a new Diamond Sky Special Edition that adds a unique color scheme and trim finishes.  What's the CT4 interior and in-car technology like? We've criticized the design and quality of other Cadillac interiors, and although the CT4's is awfully similar to those, its lower price and market positioning make it far more competitive and, well, palatable. It may not be as expressive as the Mercedes A- or CLA-classes, but for the money, we don't think you'll be disappointed. The infotainment system is controlled by an 8-inch touchscreen with a pair of redundant control knobs better suited to scrolling through playlists, radio stations or other menu functions. One is adjacent to the screen and volume knob, while the bigger one is on the center console. We like this setup quite a bit and appreciate the Cadillac's system's clean look and quick responses. The base setup includes wirelessly connected Android Auto and Apple CarPlay, plus Amazon Alexa integration and a choice of USB Type-A and Type-C charging.

Cadillac plans new branding campaign to go with new products

Cadillac's new leader says the GM luxury brand now has "thousands of people" working on its behalf back at its soon-to-be new headquarters in the Detroit suburb of Warren, with a new branding campaign under development and plans to fix longstanding quality issues. Cadillac President Steve Carlisle granted an interview with the Detroit Free Press in which he said he'll unveil a new strategy to redefine the luxury brand, which he's calling a "master brand," in the first quarter of 2019. "Cadillac has its own values — boldness, optimism, innovation, sophistication — that will reflect in the master brand," Carlisle told the outlet. The challenge is "how to bring those to life." He added that Caddy won't be defining itself simply as a viable option to gold-standard Germany luxury cars. "We're targeting customers versus competitors. Cadillac has to have its own persona and not be defined by where other brands are and are not. It has to have its own definition and that's what we're reflecting in our master brand." Carlisle, who was promoted to lead Cadillac in April, put his first stamp on Cadillac last month when the brand announced it will move its headquarters back to Warren, Mich., across the street from GM's massive Tech Center, after more than three years in Manhattan's SoHo neighborhood. He said its Cadillac House showroom, a ground-floor space used to display models and stage events with partners, will remain open "for the time being" and that the brand will use what it learned well outside of its Detroit auto-industry bubble to move the brand forward. He'll have his work cut out for him. Cadillac plans to launch a new or redesigned vehicle every six months for the next three years, and Carlisle said he wants the brand to be GM's technology leader, the first to deploy self-driving and electric-vehicle technology of GM's stable of brands. Yet the brand just ranked second-from-last in Consumer Reports' new reliability survey for 2018. Jon Linkov, deputy auto editor for CR, said the brand suffered for widespread complaints about its Cadillac User Experience infotainment system, with owners reporting frequent crashes, frozen screens and problems with voice control. "Most of (the complaints) really ran through the CUE system being a major culprit for Cadillacs," Linkov said. Through September, Cadillac's year-to-date sales had dipped a half a percentage point from the first nine months of 2017 to 113,240 units.

Hertz and GM team up to put 175,000 rental EVs on the road

Hertz and General Motors have announced a significant partnership that will send up to 175,000 electric vehicles into rental fleets across the country. The deal will unfold over the next five years and include vehicles from all GM brands.   The partnership will run through 2027. Hertz estimates that the electric fleet can save as many as 8 billion gasoline-powered miles, removing 1.8 million metric tons of carbon dioxide-equivalent emissions from the air. Hertz says it will invest in becoming the largest renter of EVs in North America and notes that it already has tens of thousands available at 500 locations in 38 states. By the end of 2024, it plans to electrify a quarter of its fleet. Electric rental cars are a great way for travelers wanting to avoid gas, and they make excellent urban commuter cars. Hertz will also likely save a few dollars by avoiding oil changes and other routine maintenance that gas engines need. However, a hidden societal benefit of this deal may come when Hertz’s EV rental customers begin shopping for new cars. Many people are skeptical of EVs for various reasons, including range, charging, ease of operation, and cost. Giving people a low-risk introduction to EVs and the ability to test-drive one without a pressuring salesperson could drive more people to electrics. At the same time, there's also the risk that renters wanting to take their Hertz-GM EV on a road trip into sparsely populated areas may return with charging and range-related horror stories. Hertz currently doesnÂ’t ask what youÂ’re planning to do with your rental, but it does offer a chat service for questions, and range information is presented clearly on each vehicle. Related video: 2023 Cadillac Lyriq walkaround