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Cadillac Live virtual showroom is open for business in the U.S.

Cadillac launched the streaming showroom known as Cadillac Live in Canada earlier this year. The program places a Cadillac product specialist in an open studio laid out similar to a dealership. Equipped with an iPhone X on an Osmo Mobile gimbal and a Bluetooth headset, the specialist conducts one-way video chats with car buyers shopping for Cadillacs and owners who have questions about their cars. Now Cadillac Live has arrived in the United States. Described as "part personal shopper and part interactive digital showroom," it's aimed at converting luxury shoppers into Wreath and Crest buyers by making the research experience simpler. The automaker says it has data showing that "71% of customers report switching to a competitor’s product after finding their selection process easier." As well as being able to show and demonstrate 10 physical vehicles and their features, product specialists will be able to use a tablet app interface to run through color and accessory options. Shoppers and buyers with questions can reach a Cadillac Live agent from 9 a.m. to 1 a.m. ET Monday to Thursday, 9 a.m.-9 p.m. ET on Friday, and 11 a.m.-7 p.m. ET Saturday and Sunday. Calls can be taken on demand or scheduled at the Cadillac Live site, call appointments can be made for times outside of the traditional opening hours, and multiple callers can participate. U.S. customers in California, Illinois, New Jersey, and New York who like what they discover can automatically be connected to a local dealer to move on to the next phase. And video calls are one-way, so work-from-home types need not worry about broadcasting their coffee-stained "Beast Mode" workwear. 

Here is the Cadillac XT6 three-row SUV's interior

The Cadillac XT6 has once again been spotted by one of our spy photographers. Though the outside is still as buttoned-up as ever, our photographer managed to get close enough to see the completely uncovered interior. On the surface it looks more like the interior of the CT6 than the latest Cadillac model, the XT4, which is rather surprising. Specifically, the dashboard layout is nearly identical to the CT6's. It's a wide, sweeping dash, and the mid-section is dominated by a broad piece of trim that appears to be carbon fiber in this model. It likely can be replaced by wood, leather or a variety of other trims. The top part of the center stack is dominated by a large touchscreen with touch buttons surrounding it for driver's aids. Directly underneath are subdued air vents followed by the climate controls. These controls appear to have been lifted straight from the CT6 and feature touch buttons and a trio of toggle switches. The few places the dashboard deviates from the CT6 include how the XT6's fancy trim spans the full width of the dash, rather than giving way to some plain leather on the driver's side. This gives the whole dash a more upscale look. The dash also doesn't try to smash too many different materials and textures into one design. Overall, it all looks attractive enough, though we're a little disappointed to see a lack of physical buttons as we saw in the XT4. That being said, there are XT4-inspired elements in the XT6's interior. Most prominent is the scroll wheel down in the center console. We suspect the infotainment system will be effectively identical, so the wheel will similarly serve as a redundant means of controlling the infotainment system along with the touchscreen, voice commands and wheel controls. The shifter also seems to be the same as the XT4's. The XT6 exterior doesn't really reveal anything new. It still looks angular, and it still looks long enough to have a third row of seats. The introduction of this model will certainly give Cadillac a much more rounded lineup of crossovers from small to large, something the brand sorely needs. Related Video:

Book by Cadillac subscription service returns next year

Cadillac rolled out its subscription service Book by Cadillac at the beginning of 2017. On December 1, 2018, the automaker put the service on hiatus after having made a few revisions and learned a lot of lessons. Just a month later, brand president Steve Carlisle told GM Authority at this year's Detroit Auto Show that Book was definitely returning. A week after that, GM chief financial officer Deborah Wahl said Book 2.0 could be ready as soon as Q2 this year. It's taken a touch longer than expected to sort out the kinks, but Automotive News reports Wahl told an audience at the J.D. Power/NADA AutoConference L.A. that the real return happens in the first quarter of 2020.  When Book went on hiatus last year, the service charged $1,800 per month for insurance, maintenance, unlimited miles, the ability to swap into any Cadillac at will, and concierge-like vehicle delivery to your location with amenities like bottled water, umbrellas, and detailing. Good things came of it for the brand, such as the 70% of subscribers who'd never owned a Cadillac. Yet the drawbacks were too much. At one point, the carmaker said Book's halt was due to technical issues like "snags with the back-end technology used to support the service" that hampered customer service and increased costs. Cadillac managed the Book's fleet, as opposed to the dealers, and consumer choice — or a lack of it — played a role in the hiatus. In Carlisle's comments to GMA, he said that subscribers didn't swap out vehicles nearly as much as expected. Even though everything up to the full-fat V-Series models was in the catalogue, Carlisle said of the customers, "They wanted an XT5." The devotion to that one product changed the economics. "Are [subscribers] going to stay in that service if thatÂ’s what they realize they want?" he asked. "It is inherent in that model that we maintain more than one car per customer. And you got to think through the economic implications of that. Particularly if utilization is a lot lower than we thought because people are switching less than we thought." Wahl didn't offer any specifics on how Book 2.0 will differ from Book 1.0, only saying that there will be more "convenience, flexibility and value for potential subscribers." There will be less focus on swapping cars, and Cadillac will "base it off the dealer network." Since the brand's 900 U.S. dealers have the inventory, anyway, that should help both parties.