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Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video:

Cadillac Lyriq EV debut delayed by Covid-19 virus

The, coronavirus, otherwise dubbed Covid-19, has claimed another large gathering. General Motors canceled the public debut of its coming Cadillac Lyriq crossover, planned for April 2 in Los Angeles, due to fears over the continued spread of the virus. With more than 14 confirmed cases of residents with Covid-19, Los Angeles declared a state of emergency last week. Michael Albano, a communications director at GM, said in an e-mail to The Verge that "Our top priority is the safety of our media guests and employees." At the time of writing there's no word on a potential new date for the reveal for the highly anticipated crossover that GM just announced last week at a private event in Warren, Michigan. However, the automaker provided Autoblog with a statement that read, in part, "Please know we are working to reschedule the reveal as soon as possible." What we know about the Lyriq is just as compelling as what we don't know. There XT5-sized people hauler will be out to dazzle in every way, with a ton of weight on its shoulders — many will be judging GM's and Cadillac's past and claimed preparedness for the future based on this one offering. The Lyriq will be the first GM EV to sit on a new EV architecture the engineers call BEV3 and the marketers call Ultium, with battery capacities up to 200 kWh and a potential range of 400 miles. Speaking of which, GM just applied to trademark the term Tecra with the US Patent and Trademark Office, so we could be in for more information on innovative battery systems in the not-too-distant future. The automaker could forgo a public debut for the time being and opt to livestream the event. Or, who knows, it's possible the Detroit Auto Show just garnered itself a whopping debut for the show's debut event in June; the first rendering of the Lyriq aired at last year's Detroit show. Related Video:

The 2016 Pebble Beach Concept Lawn was nuts as always

The Concept Lawn at the Pebble Beach Concours d'Elegance is like the smallest, most expensive car show you can imagine. A bunch of unobtanium concepts and almost-production models line an irregularly shaped putting green for people to stare at while on their way to see other, older insane cars. This year's crop was a particularly good one. We'll walk through the gallery above in order: That's a new Ford GT. Not quite a concept, but it's not in production yet, so we'll let it slide. Then there's the one-of-a-kind Bugatti Vision Gran Turismo that was recently bought by a Saudi Prince along with a matching Chiron. Next up is the Lamborghini Centenario Roadster, which was unveiled last week and is already sold out. This orange automobile is BMW's 2002 Hommage with its latest livery, a Jagermeister-themed affair called Turbomeister. This silver Infiniti, the Q80 Inspiration Concept, is an oldie but a goodie. It first appeared in Paris in 2014. The extremely long automobile after that is the Vision Mercedes-Maybach 6, which was unveiled in Monterey this year. The 6 in the name is because it's 6 meters, or about 18 feet, long. Most of that's the hood. Next we have the one-of-99 Aston Martin Vanquish Zagato coupe, which continues to be beautiful. After that is a Fisker Karma with a V8, the VLF Destino. Thank you, Bob Lutz. The black sedan you see after that is the Cadillac Escala Concept, which also made its debut in Monterey this year. Then we have a Rolls-Royce Wraith Black Badge. Not a concept, but exclusive enough to join the others. Next is the McLaren 570GT customized by MSO that arrived for Pebble 2016. It has special design touches plus an electrochromic panel to replace the normal glass roof. The light blue car is the Genesis New York concept. The name didn't change even though it was in Monterey. Then we have the large and in charge Lincoln Navigator concept, taking up two regulation concept spots. The red car with suicide doors is Acura's Precision Concept, which we first saw at the Detroit show this year. Another non-concept, the Lexus LC 500h at least looks futuristic enough to be a show-specific car. And here's a 2017 Maserati Quattroporte, which is definitely not a concept. A Bentley Mulsanne EWB, because why not? It's not available in the US, so that almost qualifies for concept status. Then there's a reproduction Lister Knobbly, which we could stare at all day.