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Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

Lexani Motorcars unveils plans for 2021 Cadillac Escalade Mobile Offices

Lexani Motorcars is an aftermarket shop that specializes in high-end luxury customizations for a variety of large SUVs and vans. The Corona, Calif. company aims for business-class-type vehicles, rather than "Pimp My Ride" hack jobs, and has recently been working on 30-inch extended mobile office conversions, among other projects. Up next: the 2021 Cadillac Escalade. Lexani Motorcars, not to be confused with Lexani wheels, took to Instagram to show off a vision for a custom office setup for the new-generation 2021 Escalade. Cadillac's large SUV would be extended by 30 inches and outfitted with a plethora of over-the-top luxury options. Lexani's most extreme additions include armoring, but their toys don't have to be that serious. The most immediately noticeable feature in the Escalade is the starlight headliner. Similar to what's seen in certain modern Rolls-Royces, the starry ceiling is not necessarily a new feature for Lexani Motorcars, but the design has evolved. This most recent interpretation looks like it has a specialized design, possibly one that mimics a real part of the sky.  The Mobile Office includes four massive captain's chairs, each of which has motorized functionality and quilted leather. In between each set of seats is an integrated iPad tablet, and more are seen built into the walls of the SUV. Each seat also has a fold-out desk and foot rests for reclining.  Furthermore, the Mobile Offices include hideaway big-screen TVs that pop up behind the rear seats. Other options include satellite, curtains or shades for the windows, custom trim pieces made out of high-end materials such as carbon fiber or real metals, cooled storage for drinks, and storage compartments for libation stemware. Lexani Motorcars does not list a price, as each car is configured per the customer, and it does not mention when the new Escalades will become a reality. The Escalade was originally estimated to launch in late 2020, but it's unclear whether or not that will be affected by the current production stoppages due to coronavirus.           View this post on Instagram                   Now accepting pre-orders on 2021 Escalade Mobile Offices ? Inquiries: info@lexanimotorcars.com A post shared by Lexani Motorcars (@lexanimotorcars) on Mar 23, 2020 at 3:22pm PDT           View this post on Instagram                   Look forward to rush hour?

Cadillac updated the Escalade for 2021, and you can win one here

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze. Touchscreens in cars are getting bigger and bigger, and the Cadillac Escalade is the prime example. With a 38-inch display up front and a 36-speaker surround sound system, all this Cadillac is missing is a place to keep your snacks. Oh wait, they thought of that too, with a fridge up front. All of this is great, but the best thing about the Cadillac Escalade is that Omaze is giving it away. Win a 2021 Cadillac Escalade and $20,000 - Enter at Omaze But the fun doesn’t end in the front seat. In the second row there are large screens as well, so you can binge watch your favorite TV show on your next road trip, assuming youÂ’re not driving. To top it off, if youÂ’re stuck way in the back, thereÂ’s Conversation Enhancement, so you wonÂ’t have to yell in order for the driver to hear what youÂ’re saying.  With all of this technology, itÂ’s easy to forget the original purpose of the Escalade, to get you from one place to another, in style, which it does incredibly well thanks to a 420 horsepower, 6.2L V8. Plus, this Escalade comes with something the others donÂ’t: $20,000 in cash. Here's what we said about the 2021 Escalade in our First Drive review: "The 6.2-liter V8 remains a gem of an engine. ItÂ’s powerful and flexible, and the 10-speed makes great use of its strengths. It's hardly fuel efficient, though. Over the course of our 58-mile test loop, we averaged just under 16 mpg, which pretty much confirms the EPA's ratings of 14 mpg in the city, 19 mpg on the highway and 16 combined. The latter is 2 mpg worse than the more powerful Navigator, a number that amounts to many hundreds of dollars in annual fuel costs. We would have liked to spend some time with the new diesel engine for comparison, but both it and the Super Cruise option are coming later this year, so that will have to wait, but based on the EPA figures for GMÂ’s full-size pickups with the same engine, weÂ’d expect somewhere in the neighborhood of low 20s combined from the oil-burner. "As delightful as the EscaladeÂ’s powertrain is, thatÂ’s not its standout feature; that honor goes to the suspension. All but the base model Escalade can be equipped with CadillacÂ’s fourth-generation Magnetic Ride Control.