2009 Cadillac Cts 3.6l Direct Injection - No Reserve on 2040-cars

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Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video:

Teaching autonomous vehicles to drive like (some) humans

While I love driving, I can't wait for fully autonomous vehicles. I have no doubt they'll reduce car accidents, 94 percent of which are caused by human error, leading to more than 37,000 road deaths in the U.S. last year. And if it means I can fly home at night in winter and get safely shuttled to my house an hour-plus away — and not have to endure a typical white-knuckle drive in the dark with torrential rain and blinding spray from 18-wheelers on Interstate 84 — sign me up. Autonomous technology will also take some of the stress, tedium and fatigue out of long highway drives, as I recently discovered while testing Cadillac Super Cruise. AVs are also supposed to eventually help increase traffic flow and reduce gridlock. But according to a recent Automotive News article, as the first wave of AVs are being tested on public roads, they're having the opposite effect. Part of the problem is they drive too cautiously and are programmed to strictly follow the written rules of the road rather than going with the flow of traffic. "Humans violate the rules in a safe and principled way, and the reality is that autonomous vehicles in the future may have to do the same thing if they don't want to be the source of bottlenecks," Karl Iagnemma, CEO of self-driving technology developer NuTonomy, told Automotive News. "You put a car on the road which may be driving by the letter of the law, but compared to the surrounding road users, it's acting very conservatively." I get it that, like teen drivers, AVs need a ramp up period to learn the unwritten rules of the road and that a skeptical public has to be convinced of the technology's safety. But this is where I become less of a champion on AVs, since where I live in the Pacific Northwest we already have more than our share of overly cautious human drivers. Since moving here 12 years ago, I've found it's an interesting paradox that a region famous for its strong coffee, where you'd think most drivers would be jacked up on caffeine, is also the home to annoyingly measured motorists. As an auto-journo colleague living in Seattle so aptly put it: "People in the Pacific Northwest drive as if they have nowhere to go." If you drive like me and always have somewhere to go — and usually are in a hurry to get there — it's absolutely maddening.

Cadillac's Blackwing V8 was the best engine at the worst time

It should be clear that GM knows how to innovate and engineer excellent products when it wants to. Cadillac's 4.2-liter twin-turbo Blackwing V8 is recent proof of that. Yet, as related in an extensive Road & Track piece, the Blackwing became victim to some of The General's bugbears, like the reticence to — for whatever reasons — unleash its excellence everywhere, fund that excellence, and be consistent with that excellence over the long term beyond the Corvette and full-sized pickups and SUVs. The R/T story relates tales told by "several people deeply involved with the Blackwing project" about how an engine 18 years in the making was deprived of its reasons for being in less than three. Starting around 2000, GM spent a dozen years building Cadillac up to the point where the American luxury brand could rationally flip to the chapter called, "Taking the Fight to the Germans, but for Real this Time." The first steps in the plan meant an exclusive platform and an exclusive engine. The platform was called Omega. You know the engine's name. They were going to be the aluminum-blocked fist and velvet glove enabling Cadillac to break on through to the other side of luxury — proper luxury to global standards, that is — with a range of beautiful and dynamic crossovers and sedans. An engineer involved in the project estimates GM poured $16 million into the Blackwing's clean-sheet development. Many more seven-figure sums went into creating the first sedan on the Omega platform, the CT6. The automaker dropped millions again poaching ex-Audi and Infiniti chief Johan de Nysschen, and moving Cadillac's headquarters to New York City in 2014. Further pallets of cash funded the development and debut of the Escala concept at Pebble Beach in 2016. In 2018, GM revealed its dramatically named DOHC twin-turbo V8. Considering what came before, the Blackwing clearly wasn't designed for cars. It was designed for world domination. However, against the backdrop of plummeting sedan sales, the CT6 didn't sell like GM had hoped. The automaker hesitated to marshal another fleet of Brinks trucks to fund entries into a cratering bodystyle. Removing sedans from the world domination equation created more difficult math for the crossovers and the Escala.