2007 Cadillac Cts Base Sedan 4-door 3.6l on 2040-cars

Auto blog

Cadillac plans new branding campaign to go with new products

Cadillac's new leader says the GM luxury brand now has "thousands of people" working on its behalf back at its soon-to-be new headquarters in the Detroit suburb of Warren, with a new branding campaign under development and plans to fix longstanding quality issues. Cadillac President Steve Carlisle granted an interview with the Detroit Free Press in which he said he'll unveil a new strategy to redefine the luxury brand, which he's calling a "master brand," in the first quarter of 2019. "Cadillac has its own values — boldness, optimism, innovation, sophistication — that will reflect in the master brand," Carlisle told the outlet. The challenge is "how to bring those to life." He added that Caddy won't be defining itself simply as a viable option to gold-standard Germany luxury cars. "We're targeting customers versus competitors. Cadillac has to have its own persona and not be defined by where other brands are and are not. It has to have its own definition and that's what we're reflecting in our master brand." Carlisle, who was promoted to lead Cadillac in April, put his first stamp on Cadillac last month when the brand announced it will move its headquarters back to Warren, Mich., across the street from GM's massive Tech Center, after more than three years in Manhattan's SoHo neighborhood. He said its Cadillac House showroom, a ground-floor space used to display models and stage events with partners, will remain open "for the time being" and that the brand will use what it learned well outside of its Detroit auto-industry bubble to move the brand forward. He'll have his work cut out for him. Cadillac plans to launch a new or redesigned vehicle every six months for the next three years, and Carlisle said he wants the brand to be GM's technology leader, the first to deploy self-driving and electric-vehicle technology of GM's stable of brands. Yet the brand just ranked second-from-last in Consumer Reports' new reliability survey for 2018. Jon Linkov, deputy auto editor for CR, said the brand suffered for widespread complaints about its Cadillac User Experience infotainment system, with owners reporting frequent crashes, frozen screens and problems with voice control. "Most of (the complaints) really ran through the CUE system being a major culprit for Cadillacs," Linkov said. Through September, Cadillac's year-to-date sales had dipped a half a percentage point from the first nine months of 2017 to 113,240 units.

Cadillac CT6 refresh has hints of Escala

Almost a year after Cadillac showed its stunning Escala concept at Pebble Beach, we're finally seeing some of that car's influence on production cars. These spy shots reveal that the CT6 will undergo a mild refresh, and despite the camouflage, we can make out details that show it will have looks more in line with the concept. One of the defining characteristics of the Escala were narrow, horizontal headlights, while the current CT6 has long, vertical lamps that go up the tops of the fenders. This prototype seems to split the difference. The bases of the lights terminate higher up on the fascia, emulating the Escala, but still travel up the fenders. It also appears that the LED accent lights remain, but it's possible they've been separated from the main lamps to become more like the concept. The grille has also been revised. It's hard to make out the exact shape, but the insert is the same type of mesh as the Escala's, with little highlights that look like miniature Cadillac crests. The full-size, full-color crest also appears to sit higher in the grille, which is another nod toward the concept. The lower grille in the front bumper also looks larger and more angular. That doesn't really lean toward either model, but should give the car an edgier look. The rest of the car looks generally the same as the current model. Even the tail shows little indication of changes. It's possible that the rear taillights could have an Escala-like horizontal section at the top of the trunk lid, but there's nothing visible on this prototype that would confirm that change either way. Since this is a relatively mild refresh, we would expect to see it fully revealed early next year. Related Video:

Dodge Dart falls short of Consumer Reports Recommended, Caddy XTS and Lincoln MKS, too

The Dodge Dart, Cadillac XTS and Lincoln MKS all failed to earn a "Recommended" rating from Consumer Reports. When it came to the compact Dart, the organization's testers thought the vehicle offered a quiet cabin, solid-feeling chassis and nimble suspension, but the new model ultimately fell short of the coveted rating due to powertrain issues. The institute's reviewers found the base 2.0-liter four-cylinder engine to be underpowered and noted "drivability issues" when the available turbocharged 1.4-liter four was paired with the optional dual-clutch transmission (some of our editors disliked it paired with the six-speed manual). CR also dinged the latter powerplant for sounding "raspy." For what it's worth, we think the forced-induction engine offers an excellent and playful exhaust note, but that's just us.
As for the XTS, CR lauded the car for its luxurious cabin, but the vehicle's experience was dulled by its finicky CUE infotainment interface. Overall, the big Cadillac scored much higher than its cross-town rival from Lincoln. While testers found the American luxury sedan to offer a quiet ride and quality fit and finish, they felt the MKS delivered a "cramped driving position, ungainly handling, uncomposed ride, and limited visibility." Ouch. At the end of the day, both cars fell short of rivals from Japan, Germany and Korea. Check out the full press release below with more details, along with CR's musings on the Chevrolet Spark and Lexus ES.