2004 Cadillac Cts Base Sedan 4-door 3.2l on 2040-cars

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Cadillac logo losing its wreath?

The easily recognizable Cadillac logo dates back to the company's founding in the early 1900s, but over the last 110 years, there has been an on-again, off-again love affair with the wreath surrounding the crest. Cadillac's current badge design has used the wreath since the 1980s, but Automotive News is reporting that GM's luxury division is planning to ditch the laurel wreath for a cleaner-looking logo.
The new logo could make its debut as early as next month on a new concept car that will be revealed at the Pebble Beach Concours d'Elegance, although the report also says that it might be until 2015 before it makes its way to a production car. Even then, it doesn't like anything has been finalized yet, as the article also says that plans could still change.
As Cadillac looks to improve its global presence as a luxury automaker, the report says that a simpler logo could make it easier for designers to incorporate the badge onto the car - either in the grille or above the grille (possibly in a fashion similar to Mercedes-Benz). Head on over to the AN article, which shows the Cadillac logo dating back to its earliest design.

Cadillac ELR getting massive discounts, some up to $14,000

Well, that didn't go as planned. General Motors had marketed the Cadillac ELR extended-range plug-in as a premium version of the Chevrolet Volt with some Caddy refinements. Now, it looks like that premium, at least from a price standpoint, is shrinking. Shoppers in a number of states are reporting that GM and its dealers are discounting the ELR in order to move more off dealer lots. The issue is that few people are biting at the official price tag of about $76,000, so GM has started offering as much as $8,000 worth of dealer and customer incentives, Transport Evolved reports. More recently, dealers in states such as Florida, Texas and Maryland are offering discounts in the $12,000-to-$14,000 range, and that's before any federal and state plug-in incentives kick in. It's not difficult to guess why. Through the first half of the year, GM sold fewer than 400 ELRs. Last month, Caddy moved just 97 units, or about as many as Tesla sells of its Model S in a day. Perpahs recent spy shots that reveal a test ELR that appears to up the sportiness quotient, with touches such as larger wheels and brakes, will also help sales. Check out Autoblog's "First Drive" impressions of the ELR here.

GM will expand Super Cruise to entire U.S. lineup after 2020

General Motors plans to bring its Super Cruise semi- autonomous highway driving technology to its entire U.S. lineup after it rolls it out to all Cadillac vehicles in 2020. Mark Reuss, GM's executive vice president for global product development, made the announcement at the Intelligent Transportation Society of America conference in Detroit. Automotive News reports he also announced plans to offer vehicle-to-everything (V2X) communication in a high-volume Cadillac crossover by 2023 — technology that will also eventually spread across the luxury brand's portfolio. Super Cruise is GM's semi-autonomous, lane-centering driving system that uses lidar mapping, GPS, cameras and sensors. The system offers hands-free driving on the highway, with an infrared camera and lights that track the driver's head position to make sure the driver is paying attention, ready to take over when needed, and not nodding off. If it senses the driver is unresponsive, it can bring the vehicle to a stop on the shoulder and activate OnStar. Super Cruise is already an option on the 2018 CT6 and standard on the Platinum trim model. You can read our First Drive review of the technology here. Meanwhile, Cadillac launched vehicle-to-vehicle technology in the 2017 CTS sedan, allowing equipped Cadillacs to share information regarding speed, direction and location at distances of up to 980 feet to help avoid collisions. By going one step further with V2X, Cadillac can tip off drivers to hazardous road conditions, the status of traffic lights, work zones and threats of crashes. It's the first major announcement from the luxury brand since the departure of former CEO Johan de Nysschen and his replacement by Steve Carlisle in April. Related Video: Image Credit: Cadillac Cadillac GM Technology Emerging Technologies Autonomous Vehicles cadillac ct6 vehicle to vehicle communications Super Cruise