2003 Cadillac Cts At Optimum Rv on 2040-cars

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Cadillac rushing update for laggy CUE infotainment system

BMW's innovative iDrive was introduced in 2001, and a dozen years later, automakers are still learning hard lessons about what consumers want in their infotainment systems. In response to owner feedback - and a few media drubbings - about the delayed and occasionally fickle responses of its CUE (short for Cadillac User Experience) system, Cadillac has told Wired that it's going to issue an update this year.
Coming for the XTS and ATS, the new software will mean quicker haptic feedback to driver inputs on the touchscreen and the buttons, and snappier responses on screen. Down the road, Cadillac's VP of marketing says that a different mix of screen controls and hard buttons is "something you'll be seeing in the future" - the system is presently a mix of touchscreen-based controls and capacitive-touch switchgear - there are no knobs or physical pushbuttons to speak of, and the omission of both has proven to be a divisive issue among consumers and industry pundits.
Cadillac hasn't provided a date for when the CUE update will be issued, but it has indicated that the service will be performed by dealers, not sent wirelessly.

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

Cadillac teases CT4 and CT5 V-Series Blackwing steering wheel

There's quite a bit that we know about the upcoming Cadillac V-Series Blackwing models. Thanks to spy shooters and prototypes, we've seen the CT4-V and CT5-V Blackwing out and about testing on public roads, which means we've seen the bronze wheels in staggered sizes. We've been told they will offer proper manual transmissions, and we know they will lap a race track quicker than the ATS-V and CTS-V they replace. And now we know what their steering wheels will look like. It's not much to base an entire teaser on, but there are a few interesting tidbits we can glean from Caddy's first official Blackwing tease. First, the wheel itself. It's leather wrapped (not Alcantra, at least on this example), it looks to have meaty bulges where you'll want to grip it, it has a red strip at the top to help locate straight ahead while driving aggressively, and it has a carbon fiber V-shaped spoke at the bottom. Finally, we see a prominent silver button labeled "V" on the left side that will allow drivers to quickly access V-Mode. To the right will be buttons for the Performance Traction Management system. Judging by the fuzzy background behind the wheel that shows some sort of digital gauge cluster, it seems that Cadillac may be aiming for a 200-mile-per-hour top speed for the CT5-V. That's not a stretch, as the last-generation CTS-V could hit that speed, too. Cadillac smartly took this shot in a way that blurs the center console, which means there's plenty more time to speculate on the transmission choices. Cadillac says the V-Series Blackwing models will be ready in time for the summer of 2021. Stay tuned. Related Video: