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Lyft and Ghostbusters want to take you for a ride in Ecto 1

Part of the fun of using a service like Lyft is that you never know exactly what kind of car will pick you up. And if you're in select cities this weekend, it could be the Ghostbusters' Ecto 1. Lyft is picking riders up in a 1982 Cadillac DeVille wagon decked out in the livery of everyone's favorite ghost catchers as part of a promotional tie-in with the new Ghostbusters movie. Just select Ghost Mode when ordering a car, and a decked-out Ecto 1 should appear. Customers can't ride with Slimer, but Lyft is packing each car with Hi-C Ecto Cooler – the relaunched juice drink that most older millennials lived on during their childhood – and Twinkies. If you're questioning the Twinkies, we strongly recommend you go back and watch the 1984 original. Egon will educate you. Riders in New York, Los Angeles, San Francisco, Boston, and Washington can order a free ride in Ecto 1 on Friday, July 1 or Saturday, July 2, between 10 a.m. and 6 p.m. Ghostbusters, starring Kristen Wiig, Melissa McCarthy, Leslie Jones, and Kate McKinnon, hits theaters on July 15. Related Video: News Source: Lyft via YouTube Celebrities TV/Movies Cadillac Wagon Luxury Special and Limited Editions Videos Lyft ecto 1 1982 cadillac deville

Timothee Chalamet is 'Edgar Scissorhands' in Cadillac's Super Bowl commercial

Filmmaker Tim Burton's 1990s classic "Edward Scissorhands" explored the unusual challenges of a boy who had scissors for hands. One challenge that was not touched on in the original film was that of driving a car. For its Super Bowl commercial, Cadillac revisits the theme, and the brand's Super Cruise hands-free driving feature proves perfectly suited to "Edgar Scissorhands," another young man with scissors for hands. Playing Edgar is Timothee Chalamet, reprising the role that Johnny Depp made famous as Edward. Edgar's mother is portrayed by Winona Ryder. While Edgar's unique hands do give him some special talents — he makes one heck of an artful salad, for instance — they present a challenge in many others, such as playing football. A virtual reality headset affords Edgar the ability to drive, and that gives his mother an idea. She presents him with a Cadillac Lyriq, the not-yet-on-sale EV crossover. Edgar sets the button to activate Super Cruise, and the Lyriq steers itself. The perfect solution for someone with scissors for hands. Why feature a vehicle that doesn't go on sale until late 2022 when Super Cruise is available in other Cadillac models now? The answer seems to be that GM is using its Super Bowl commercials to also showcase its pivot to EVs. Certainly, that's the theme of "No Way, Norway," which stars Will Ferrell along with the Lyriq and the Hummer EV.   Related Video:

Cadillac Live virtual showroom is open for business in the U.S.

Cadillac launched the streaming showroom known as Cadillac Live in Canada earlier this year. The program places a Cadillac product specialist in an open studio laid out similar to a dealership. Equipped with an iPhone X on an Osmo Mobile gimbal and a Bluetooth headset, the specialist conducts one-way video chats with car buyers shopping for Cadillacs and owners who have questions about their cars. Now Cadillac Live has arrived in the United States. Described as "part personal shopper and part interactive digital showroom," it's aimed at converting luxury shoppers into Wreath and Crest buyers by making the research experience simpler. The automaker says it has data showing that "71% of customers report switching to a competitor’s product after finding their selection process easier." As well as being able to show and demonstrate 10 physical vehicles and their features, product specialists will be able to use a tablet app interface to run through color and accessory options. Shoppers and buyers with questions can reach a Cadillac Live agent from 9 a.m. to 1 a.m. ET Monday to Thursday, 9 a.m.-9 p.m. ET on Friday, and 11 a.m.-7 p.m. ET Saturday and Sunday. Calls can be taken on demand or scheduled at the Cadillac Live site, call appointments can be made for times outside of the traditional opening hours, and multiple callers can participate. U.S. customers in California, Illinois, New Jersey, and New York who like what they discover can automatically be connected to a local dealer to move on to the next phase. And video calls are one-way, so work-from-home types need not worry about broadcasting their coffee-stained "Beast Mode" workwear.