11 Cts 4 Cts4 Awd All Wheel Drive 4wd 1 Owner Very Clean Florida Luxury Sedan on 2040-cars

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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Here's what else you could buy for the average new-car price of $40,573

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. The average price of a new car in America hit a new record in December 2020: $40,573. Not that we're surprised — the average has been over $35,000 for the past few years — but seeing that baseline figure crest 40 large is still a sticker-shock to the system. So, as we do every once in a while, we put our collective heads together and came up with a list of alternatives that you could choose to buy for that sum, new or old, classic or practical. Now, let's be crystal clear about one thing here. We're not actually recommending you make this type of decision. That said, we wouldn't blame you if you did. Managing Editor Greg Rasa: $40,000 will buy a fully loaded Camry or moderately equipped crossover. Or, for $39,997, to be exact, one could go motoring in a fine British automobile. This 2006 Aston Martin DB9 Volante in Alabama has 21,452 miles on it, and depreciation has worked its cruel magic: It is listed for less than one-quarter of its $168,000 starting MSRP when it was new. A check of other used DB9s nationwide indicates this is a fair price. This Aston's CarFax reveals two owners. (One, really, as the second was a dealership. Looks like it got traded in for a Porsche.) If you're understandably concerned about reliability, its service history indicates no surprises to date. Remember, it has a 450-horsepower 5.9-liter V12. And spring is coming. Of course a used Aston Martin is riskier than a new Camry. But as Louis Prima sang, "Enjoy yourself, it's later than you think." What price beauty? Less than $40 grand. Associate Editor Byron Hurd: This price point opens up a ton of options in the "nearly new" luxury space, including a few good enthusiast picks, but my nod here goes to the Cadillac ATS-V. The discontinued, M3/M4-rivaling, 465-horsepower sport sedan and coupe can be had all day long in this price range with low miles. In fact, the real challenge is finding one in the spec you want, since it's one of those old-fashioned cars that actually presented the buyer with choices. Here's a clean, six-speed sedan in an actual color for less than our target price, for example. Coupes are more plentiful than sedans, especially in interesting colors, but there are plenty of them out there.

Lexani Motorcars unveils plans for 2021 Cadillac Escalade Mobile Offices

Lexani Motorcars is an aftermarket shop that specializes in high-end luxury customizations for a variety of large SUVs and vans. The Corona, Calif. company aims for business-class-type vehicles, rather than "Pimp My Ride" hack jobs, and has recently been working on 30-inch extended mobile office conversions, among other projects. Up next: the 2021 Cadillac Escalade. Lexani Motorcars, not to be confused with Lexani wheels, took to Instagram to show off a vision for a custom office setup for the new-generation 2021 Escalade. Cadillac's large SUV would be extended by 30 inches and outfitted with a plethora of over-the-top luxury options. Lexani's most extreme additions include armoring, but their toys don't have to be that serious. The most immediately noticeable feature in the Escalade is the starlight headliner. Similar to what's seen in certain modern Rolls-Royces, the starry ceiling is not necessarily a new feature for Lexani Motorcars, but the design has evolved. This most recent interpretation looks like it has a specialized design, possibly one that mimics a real part of the sky.  The Mobile Office includes four massive captain's chairs, each of which has motorized functionality and quilted leather. In between each set of seats is an integrated iPad tablet, and more are seen built into the walls of the SUV. Each seat also has a fold-out desk and foot rests for reclining.  Furthermore, the Mobile Offices include hideaway big-screen TVs that pop up behind the rear seats. Other options include satellite, curtains or shades for the windows, custom trim pieces made out of high-end materials such as carbon fiber or real metals, cooled storage for drinks, and storage compartments for libation stemware. Lexani Motorcars does not list a price, as each car is configured per the customer, and it does not mention when the new Escalades will become a reality. The Escalade was originally estimated to launch in late 2020, but it's unclear whether or not that will be affected by the current production stoppages due to coronavirus.           View this post on Instagram                   Now accepting pre-orders on 2021 Escalade Mobile Offices ? Inquiries: info@lexanimotorcars.com A post shared by Lexani Motorcars (@lexanimotorcars) on Mar 23, 2020 at 3:22pm PDT           View this post on Instagram                   Look forward to rush hour?