11 Cadillac Cts Coupe Premium Leather Sunroof on 2040-cars

Auto blog

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

2021 BMW M3/M4 and Volkswagen ID.4 revealed | Autoblog Podcast #646

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by West Coast Editor James Riswick. Together, they tackle a week's worth of big news, including the reveals of the BMW M3 and M4 and Volkswagen ID.4, as well as Tesla's Battery Day. Greg's been driving the long-term Subaru Forester, and gives us an update on that, while James discusses the current state and direction of Cadillac after driving the CT5. Then, the two dads talk about child seat safety, as well as random things they've learned from having children of their own. Autoblog Podcast #646 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2021 BMW M3 and M4 revealed with a standard manual and up to 503 horsepower 2021 Volkswagen ID.4 breaks cover with 250-mile range Why the Volkswagen ID.4 is a Very Big Deal Elon Musk promises $25,000 car, EV battery cell that costs half — but not soon 2022 Tesla Model S Plaid coming with three motors and more than 1,100 horsepower Cars we're driving: Long-term 2019 Subaru Forester 2020 Cadillac CT5 A conversation on child car seats Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Green Podcasts BMW Cadillac Subaru Tesla Volkswagen Safety Coupe Crossover Electric Luxury Performance Sedan

GM announces 6 recalls covering nearly 720k cars

General Motors has announced yet another sprawling recall campaign, with six separate elements covering 717,950 vehicles on US roads. At this point in 2014, it's starting to seem like there are more days with a GM recall than without. Perhaps most troubling about this latest volley, though, is that every vehicle is from the past few years, indicating that GM's quality woes may not be limited to pre-bankruptcy vehicles.
The largest element of this latest campaign covers 414,333 units, and includes the 2011 to 2012 Chevrolet Camaro, 2010 to 2012 Chevy Equinox, GMC Terrain and Cadillac SRX and the 2011 to 2012 Buick Regal and LaCrosse. Only vehicles with powered, height-adjustable seats are covered. In these particular cars and crossovers, the bolt that secures the height adjuster actuator may loosen of its own accord and in some cases fall out completely. If this happens, the seats will be able to move both up and down. GM claims the vehicles are safe to drive, provided drivers don't vertically adjust their seats. This particular issue has caused one crash and three injuries.
The largest element of this latest campaign covers 414,333 units, including the Chevrolet Camaro and Equinox, GMC Terrain, Cadillac SRX and the Buick Regal and LaCrosse.