2023 Cadillac Xt5 Premium Luxury on 2040-cars

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Cadillac hid more than two dozen Easter eggs in its Blackwings

Everybody loves Easter eggs, right? Finding one is a great moment, especially if you happen upon it by accident, preferably while simply cleaning or poking around, but maybe because you had to dig around in some far-flung corner of the cabin in search of a persistent rattle or some other issue. A hidden symbol or message from the manufacturer helps remind us that some cars aren't just appliances.  The 2022 Cadillac CT4-V and CT5-V Blackwings are perfect candidates. Not only are they niche enthusiast vehicles whose owners are likely to turn them inside out, but they also benefited greatly from Cadillac's racing efforts, providing ample source material for subtle references all over the car, both inside and out. Enough, in fact, that Cadillac managed to stick more than two dozen of them into its two flagship sport sedans. And since I took delivery of my Blaze Orange CT4 last week, I decided to see if I could spot a few of them myself – because I don't spend enough time crawling all over car interiors already.  Cadillac called several of them out in a press kit Tuesday. Manual-transmission cars like mine have blank-off plates installed where the paddles would go on the back side of the steering wheel, for instance. Rather than just leaving bare plastic that nobody would ever have a reason to look at, Cadillac had a small map of its Milford proving grounds printed on the plates.  Each Blackwing also gets a serial number on the wheel. 46-146 translates to CT4-V Blackwing 6-speed #146. CT5-V Blackwings decode similarly, though their model indicator digit is an 8 rather than a 5. While a steering wheel plaque is not exactly hidden, it's among the items Cadillac noted, as are the "Blackwing" tags on the front seats; the subtle logo in the seatback Alcantara is something I spotted on my own. CT5-V Blackwing models with the carbon fiber seat package get their logos embossed in the seatback. This brings us outside. While I know for a fact that there are several items hidden on the CT4-V's underbody (we got to look at these on a lift back in July), there are a couple of obvious items scattered in more accessible locations. The subtle Cadillac crests in the taillights aren't unique to Blackwing, but they're still nicely done. The stylized "V" in the hood insulation layer looks pretty nice too.  The hidden items differ between the CT4 and CT5-V too, as illustrated by the two wheel images above.

Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

Cadillac Escalade gets $10,000 discount to ward off Navigator

Cadillac is once again defending its full-size luxury Escalade SUV from assault by the hot-selling Lincoln Navigator, offering $10,000 discounts to some current customers to keep them from switching brands. The discount, reported by Bloomberg, applies to lessees of 2016 model-year Escalades, with a $7,500 discount offered to owners, through May 31. It's at least the second time GM has resorted to incentives to keep customers in its cash-cow luxury SUV since Ford launched the all-new 2018 Navigator late last year. In November, Cadillac offered a $5,000 discount on the purchase or lease of the Escalade to any buyer who traded in a 1999 or newer Lincoln model. Analysts have estimated that the Escalade produces nearly $1 billion in yearly profit for GM. Escalade sales were up 14 percent in March and 8 percent during the first quarter, with retail sales up by double-digit percentages in both periods, higher transaction prices and market share expected to climb by 2 percent year-to-date, according to GM. That's impressive for a vehicle that has received only minor updates since the current generation went on sale for 2015. While it still trails the Escalade in sales, the Navigator has been riding a 63 percent increase in deliveries this year, with new models lasting on dealer lots an average of only 10 days and average prices ballooning to $82,500, according to Bloomberg. Ford earlier this year announced it was pouring $25 million into its Kentucky Truck Plant in Louisville to boost production of the Navigator and Ford Expedition. You can read Autoblog's side-by-side comparison of the 2018 Escalade and Navigator with competitors including the Lexus LX 570 and Infiniti QX80. Related Video: Image Credit: Cadillac Cadillac SUV Luxury sales incentives lincoln navigator sport utility vehicle discount