2021 Cadillac Xt5 Premium Luxury on 2040-cars

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New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.

2020 Cadillac CT6-V First Drive | A new kind of V

One of the weird tidbits of car news in the past year was the change in naming for the 2020 Cadillac CT6-V. When it was first revealed, it was called V-Sport, the term previously used for Cadillacs with more moderate performance upgrades than the full-blown V cars that possessed massive power outputs and serious track-going capabilities. But then, before the car in question went on sale, Cadillac changed the name to match the equally moderately sporty CT4-V and CT5-V that officially downgraded the V name. So what should we make of this CT6-V, then? Is it a hardcore performance machine like the old V cars? Or is it what we’re expecting of the new V cars: a lightly upgraded version of the base car that isnÂ’t particularly distinguished? As it turns out, the CT6-V sits between these two extremes to create a car thatÂ’s involving and exciting for the driver without compromising the CT6Â’s refinement and luxury. Mechanically, the CT6-V is ultimately closer to its full-bore V predecessors. The highlight is the “Blackwing” twin-turbocharged 4.2-liter V8 that makes 550 horsepower and 640 pound-feet of torque. Besides giving the engine prodigious output, Cadillac borrowed some pages from the AMG handbook: the turbocharger is nestled in between the cylinder heads, just like the current 4.0-liter AMG V8, and each engine is hand-built start to finish by one of six engine builders. The builderÂ’s name is even featured in the engine bay. TheyÂ’re special details that fit the idea of the old V cars, but the fact that a version of the same engine is in the Platinum CT6 does make its inclusion in the CT6-V seem less special, even if its output is notably less at 500 horsepower and 574 pound-feet of torque. Setting aside the details, the engine performs well in the real world. ItÂ’s astonishingly smooth, exactly what you want from a fast flagship. It also emits a unique exhaust note thatÂ’s both raspy and growly. You wonÂ’t mistake it for a pushrod powerplant. The power and torque provide a prominent push at all points in the rev band after a brief moment for the turbos to spool up. ItÂ’s just a shame there isnÂ’t much of a rev band, as the engine redlines at 6,000 rpm, which is easy to hit thanks to the engineÂ’s creamy character. ItÂ’s so low one wonders why Cadillac bothered developing a double-overhead-cam engine at all. The V8 is coupled to a 10-speed automatic transmission and all-wheel drive. The 10-speed is perfectly fine when cruising around town.

New V6 engines are only the start at Cadillac

Cadillac debuted its new family of V6 engines Friday, but that's not all General Motors' luxury brand has in store for the coming years. The six-cylinder powerplants will certainly help Cadillac in the near term, but they're just two of the many parts of the company's future strategy. GM has invested $12 billion in Cadillac to help the brand grow over the next five years, and the company will launch eight new products between now and 2020. That all starts with the launch of the CT6 flagship later this year – a fullsize luxury sedan we'll see for the first time in New York on March 31. The CT6 will introduce several new features and technologies to the Cadillac range, and with its launch also begins the slow restructuring of Cadillac's model-naming system. The new nomenclature means CT and XT badges for cars and utilities, respectively. Cadillac says that of the eight new vehicles it plans to launch by 2020, five of them will be first-time offerings in market segments where the brand currently does not play. But it's not just about new products – new powertrains are an important part of the Cadillac story, too. After the new V6 engines – a naturally aspirated 3.6-liter and a twin-turbocharged 3.0-liter engine – launch later this year in the 2016 ATS, CTS and CT6, the company says it has a strategy for V8 power – possibly a twin-turbo application – as well as future electrification. Cadillac also says it's working on adding four- and six-cylinder diesel powertrains, though it's unclear which vehicles will make use of those engines. This new six-cylinder engine family is indeed important, with Cadillac's chief engineer, David Leone, calling it the "most advanced V6 in the industry." With 335 horsepower, the 3.6-liter engine is the highest output, naturally aspirated V6 powerplant Cadillac has done – and that's SAE-certified, and on regular fuel. Beyond that, the 3.0-liter mill (pictured at right) marks the first application of GM's active fuel management system on a twin-turbocharged engine. This means that when full power isn't necessary, the TTV6 can run as a 2.0-liter V4 in order to save fuel. New transmissions are also part of the V6 engine story. GM's all-new eight-speed Hydra-Matic 8L45 gearbox will be paired to the 3.6-liter V6, and the 3.0-liter TTV6 will use the company's existing 8L90 transmission that is already found in the Chevrolet Silverado and GMC Sierra pickups (with the 6.2-liter engine).