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Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

Cadillac CT6 hits dealers in March for $54,490

When the Cadillac CT6 hits dealerships in March of 2016, it will carry a starting price of $54,490 (including a $995 destination charge). That strikes us as a reasonable asking price. For some context, the CTS, which sits a rung down the size and pricing ladder at Cadillac, starts at $46,555. A BMW 5 Series sedan begins its pricing journey at a bit over $50,000 while the larger 7 Series commands a bare minimum of $82,000. So, while the Cadillac's range-topping CT6 isn't exactly a 5 Series or 7 Series competitor, its pricing strategy seems to reflect an interesting position in the luxury-car playing field. For that $55,000-ish asking price, the CT6 comes equipped with a 2.0-liter turbocharged four-cylinder engine that pushes 272 horsepower to the rear wheels. When equipped with a 335-horsepower, 3.6-liter V6 engine and all-wheel drive, the CT6 nudges up just slightly to $56,490. Again, that's a reasonable $2,000 surcharge for more power and four driven wheels. Continuing up the CT6 structure brings us to the 400-horsepower, twin-turbo, 3.0-liter V6 for $65,390 that also comes with all-wheel drive. All models come with an eight-speed automatic transmission. At the very top of the pricing scale sits the CT6 Platinum, which carries a MSRP of $84,460. As noted earlier, that puts the tip of Cadillac's CT6 spear just into the starting territory of BMW's biggest luxury sedan. A plug-in hybrid model is promised that will offer 335 horsepower and 432 pound-feet of torque with double the fuel efficiency of a comparable non-hybrid CT6, but Cadillac hasn't yet announced pricing for that model. We're eager to find out exactly where the CT6 lands on the scale of high-end luxury cars in America. One thing is for certain, though: Cadillac is clearly trying pique the interest of German cross-shoppers with its top-level offering. Check out the press release below for more details from the automaker about its so-called Cadillac Touring 6 Sedan. Related Video: 2016 Cadillac CT6 Range-Topping Sedan Slated for March Launch NEW RANGE INCLUDES CT6 STARTING AT $53,495; CT6 PLATINUM PRICED FROM $83,465 2015-11-02 Cadillac extends the top of its range with the 2016 Cadillac Touring 6 sedan, which begins production in Detroit in January, with initial shipments to dealers in March. Through the integration of new technologies, the first-ever Cadillac CT6 creates a new formula for the range-topping sedan and substantially expands the Cadillac portfolio.

GM slashes prices in China as sales falter

Buying a vehicle from General Motors' stable of brands might be a lot cheaper in the near future – at least for customers in China. The effort comes as GM hopes to keep sales there growing, and the decision alludes to yet another sign that the Asian country no longer has the booming auto market of past years. GM and its Chinese joint venture partner SAIC are slashing prices by as much as the equivalent to $8,700 on 40 models from Buick, Chevrolet, and Cadillac, according to The Detroit News. Across all of automaker's nameplates, the overall sales dipped in China in April by 0.4 percent to 258,484 vehicles. Among the drops, Buick was down 8.5 percent, and Chevy shrunk 5.6 percent. Caddy's numbers increased 4.6 percent for the month, though. Buick remains a popular brand in the minds of Chinese consumers, but according to The Detroit News domestic automakers there are starting to eat into the dominance of foreign companies in the market. The country remains important for GM, though. Late last year, it outlined a future strategy that included China as a major pillar, including a $14 billion investment to build five new factories and boost sales. News Source: The Detroit NewsImage Credit: Alexander F. Yuan / AP Photo Buick Cadillac Chevrolet GM Car Buying Car Dealers saic