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2020 Cadillac CT5 pricing is out, and it's cheaper than the Germans

We know pretty much everything there is to know about the 2020 Cadillac CT5 sport sedan, and today Cadillac tells us its price. Cadillac isn’t giving us everything, though: all we get for now is pricing for the four-cylinder models. The cheapest CT5 youÂ’ll be able to lay your hands on starts at $37,890. That chunk of change nets you a CT5 Luxury with rear-wheel drive. The base four-cylinder is a 2.0-liter turbocharged engine making 237 horsepower and 258 pound-feet of torque. If we peruse current Cadillac CTS and ATS pricing, this puts the CT5 under even the base price for a 2019 ATS. The current CTS is way above the CT5, starting at just under $48,000. So in comparison to the cars itÂ’s half replacing, the CT5 price already looks much more attractive. Cadillac has two trim upgrades from the base Luxury trim. A CT5 Premium Luxury will run you $41,690, while the Sport is an even pricier $42,690. You get some additional features for your money, with the Sport being more performance-oriented for those wanting it. All CT5 Sports will be equipped with upgraded Brembo brakes, different 19-inch wheels, sport seats, sport steering wheel with magnesium paddle shifters and unique trim inside and out to differentiate itself from the Luxury.  All-wheel drive is also available for any of the trim levels. In Sport and Luxury trims, all-wheel drive is a $2,600 premium, but youÂ’ll have to fork out $3,090 more in the Premium Luxury trim to get power going to all four wheels. Cadillac says the Cold Climate Package is included automatically with all-wheel drive, and that includes heated front seats plus a heated steering wheel. The base price for the CT5 undercuts the base price of others in its segment like the new 3 Series ($41,245), A4 ($40,195) and C-Class ($41,400). It falls short of beating the Genesis G70 out, though, as that fantastic little car starts at $35,895. WeÂ’ll note that the CT5 is slightly larger than all of these vehicles, but close enough that folks should be cross-shopping them. As of today, we can safely say the CT5 is looking like a solid value versus its competition. WeÂ’ll see how our thoughts evolve after driving it for the first time, and after pricing for the V6 rolls in.

Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

Mixed sales results, but automaker stocks rise on need for cars in Houston

DETROIT — The Big Three Detroit automakers on Friday reported better-than-expected August sales and issued optimistic outlooks for demand as residents of the Houston area replace flood-damaged cars and trucks after Hurricane Harvey, sending their stocks higher. General Motors, Ford and Fiat Chrysler posted mixed August U.S. sales, with GM up 7.5 percent and Ford and Fiat Chrysler down. Japanese automaker Toyota improved sales by nearly 7 percent, while Honda fell 2.4 percent. Still, analysts focused on the potential for Detroit automakers to cut inventories and stabilize used vehicle prices as residents of Houston, the fourth largest city in the United States, are forced to replace tens of thousands, perhaps hundreds of thousands, of vehicles after the devastation from Hurricane Harvey. Mark LaNeve, Ford's U.S. sales chief, told analysts on Friday that following Hurricane Katrina in 2005 "we saw a very dramatic snapback" in demand. That said, Ford sales fell 2.1 percent in August. It sold 209,897 vehicles in the United States, compared with 214,482 a year earlier. Sales were down 1.9 percent in the Ford division and off 5.8 percent at Lincoln. Demand was down for cars, crossovers and SUVs. It was not clear how many vehicles in the Houston area will be scrapped, LaNeve said, saying he had seen estimates ranging from 200,000 to 400,000 to 1 million. Ford's Houston dealers may have lost fewer than 5,000 vehicles in inventory, he said. Ford is the No. 1 automaker in the Houston market, with 18 percent share, according to IHS Markit. The company plans to ship used vehicles to Houston dealers and has "every indication we would have to add some production" of new vehicles to meet demand, LaNeve said. Investor concerns about inventories of unsold vehicles and falling used car prices have weighed on Detroit automakers' shares most of this year. Now, automakers can anticipate a jolt of demand from a big market that is a stronghold for Detroit brand trucks and SUVs. "It's got to be a positive for the industry," LaNeve said. Investors appeared to agree. GM shares rose as much as 3.3 percent to their highest since early March. Ford increased 2.8 percent at $11.34, and Fiat Chrysler's U.S.-traded shares were up 5.2 percent $15.91, hitting their highest in more than five years. GM reported a 7.5 percent increase in U.S. auto sales in August, helped by robust sales of crossovers across its four brands.