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Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

Cadillac prices new XT5 from $39,990

Keen to put your deposit down for a new Cadillac XT5, but waiting to find out how much you'll need to set aside? Well the wait is over, friend, as Cadillac has announced pricing for the new crossover. US pricing starts at $38,995, which works out to $39,990 once you factor in the standard $995 destination charge. That's only $1,390 more than the now wreathless brand charged for the outgoing SRX, which the new XT5 replaces and which carried a starting price of $38,600 (delivered). It also undercuts the competition from most other luxury automakers. The BMW X3 ($40,495), Audi Q5 ($40,900), Lexus RX 350 ($42,850), and Infiniti QX70 ($45,850) each start at a higher base price than the Caddy. However the Mercedes GLE stats marginally lower at $39,875, and the Lincoln MKX goes for significantly less at $37,935 – all prices including destination charges. Of course, that starting price is just for the base model with front-wheel drive. All-wheel drive is optional on Luxury and Premium models, but comes standard on the top-spec Platinum. Step that far up the ladder, though, and you'll be looking at $63,495 (delivered). Related Video: New 2017 Cadillac XT5 Crossover Arrives in April 2017 XT5 CROSSOVER PRICED FROM $38,995 IN THE U.S. 2016-02-10 The first-ever Cadillac XT5 will arrive in U.S. dealerships in early-April, continuing the brand's product-driven growth. XT5 enters the strongest category in the luxury automotive space, the midsize luxury crossover segment, where Cadillac set sales records in 2015. "The arrival of this sophisticated new crossover positions Cadillac well, as XT5 enters the most popular segment in the global luxury market," said Cadillac President Johan de Nysschen. "It's pivotal to our ongoing growth, which is why we've developed XT5 from the inside out to provide customers more space, more technology, more luxury and more efficiency." The XT5 is the first in a series of upcoming luxury crossovers carrying the "XT" designation, a key aspect of the brand's product-driven global growth plan. The new luxury crossover joins Cadillac's lineup immediately following the new range-topping CT6 Sedan, as the brand enters a new phase of product growth. The XT5 is the next chapter in elevating the Cadillac brand: it is bold, distinctive and sophisticated with enhanced driving dynamics. This new crossover perfectly reflects Cadillac's positioning in the luxury automotive marketplace, de Nysschen said.

GM's Cruise Origin EV platform to be shared by many electric vehicles

GM on Monday announced that it was spending $2.2 billion at its Detroit-Hamtramck facility, part of its $3 billion commitment made after the UAW strike to transform Hamtramck into the company's first plant to exclusively build a wide variety of electric and autonomous vehicles. The operation will eventually employ 2,225 people. Hamtramck is still building the Cadillac CT6 and Chevy Impala. Production of those cars will wind down Feb. 28, when GM will idle the lines for 18 months of retooling. During the transition, more than 800 workers will likely be transferred to build pickups at Fort Wayne, Indiana, or Flint, Michigan. When Hamtramck production of new EVs begins in late 2021, the Cruise Origin electric shuttle revealed last week will be among the first vehicles built there. Also, an electric pickup likely branded as a Hummer to be sold as a GMC, which will be debuted by LeBron James during the Super Bowl this Sunday. GM made quite a few pronouncements during the unveiling of the electric, autonomous Cruise Origin last week in San Francisco. We heard that the Origin was designed to last for for 1 million miles, be "roughly half the cost of what a conventional electric SUV costs today,” and riders could save as much as $5,000 per year by giving up their cars for Origins. Much was left out, as well, such as detailed specs on the platform, and when the Origin could see wide deployment. Carscoops addressed one open question about the platform, reporting that the Origin's bones will be shared among a number of other GM battery-electric vehicles, probably starting with the Cadillac EV due in 2021. The site received confirmation of that tidbit from Megan Soule, the automaker's assistant manager of Electrification, Battery Technology, Fuel Cells, R&D and GM Ventures Communications. It seems what we've been shown in the Origin is the first fruit of the multi-vehicle EV strategy GM CEO Marry Barra presented at the 2017 Barclays Global Automotive Conference. One of the slides (below, full PDF presentation here) touts an "All new multi-brand, multi-segment platform" with a "Structurally integrated all new battery system." The next slide places that modular platform at the center of 11 new vehicles, the van-looking silhouette on the upper right labeled "SAV," for shared autonomous vehicle, apparently in reference to the Origin.