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Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

How Indy 500's JR Hildebrand made an emergency pitstop in Goodland, Kansas

INDIANAPOLIS, In. – Race driver JR Hildebrand is an Indianapolis 500 celebrity, but last week on his way to Indy he was just another repair job at AlexÂ’s Radiator and Auto Repair in Goodland, Kansas. Well, not just any repair job. Hildebrand, a true car guy whoÂ’s just as comfortable driving his bagged 1960 Cadillac Coupe de Ville as he is a 230-mile-per-hour Dallara IndyCar, decided to pull the grand old ride out of storage in Boulder, Colorado, and cruise 1,100 miles to Indianapolis Motor Speedway. At 33, Hildebrand loves the classics, especially cruising in a ride nearly twice his age. It helps him separate from the pull of Twitter, Instagram and text messages before two weeks of foot-to-the-floor stress. Interstate 70 would be his perfect world. Except Â…           View this post on Instagram                       A post shared by JR Hildebrand (@jrhildebrand) “It was highly eventful for the first 300 miles,” said Hildebrand, who is practicing this week for his 11th start in the 500 on May 30.  The Caddy, a 390-powered pink beauty he calls Rosie, “had been sitting for a year, but it fired right up” and cruised just fine early in the trip. But as it approached the Colorado-Kansas state line, the suspension's airbag controller started flickering, the windows were slow to roll up, the gas gauge didnÂ’t work and the engine started to stumble. “IÂ’m thinking maybe IÂ’m only getting seven miles per gallon and IÂ’m out of gas,” Hildebrand said. “So I peeled off, ran a light and got to a gas station. It only took 12 1/2 gallons and was dead. ItÂ’s pretty unlikely that the collector in the fuel tank was leaving six gallons in this thing. I took a jump, and once I got it fired up, I got it back on the road and it ran fine for another 40 or 50 miles, and then the same thing started to happen. I pulled in and got another jump." (His wife Kristin was following behind in their Subaru, along with their dog). He stopped in Goodland and bought a new battery, “figuring the battery was toast at that point, whether that was the problem or not,” he said. “They did their diagnostics thing at the parts store, and it wasnÂ’t totally clear what was wrong.” Assuming the problem was somewhere in the charging system, he headed toward a nearby NAPA only to find it was closed. Along the way, though, he noticed AlexÂ’s Radiator and Auto Repair.

SRX-replacing Cadillac XT5 spied for the very first time

Cadillac has got big plans in place to revitalize its lineup, with new sedans, coupes and crossovers. And it all starts with this, the replacement for the SRX.
Expected to be called XT5 in line with the brand's new naming scheme, the crossover will be based on a scalable new platform called C1XX - or Chi, for short. In its shorter form, Chi is anticipated to underpin the XT5 as well as a new Chevy crossover and the next-gen GMC Acadia. In long-wheelbase form, the platform is slated to give us a larger Cadillac crossover as well as a new Buick Enclave and Chevy Traverse.
Power in the XT5 will be provided by a choice of turbo four or atmospheric six, potentially to be transmitted through GM's new nine-speed automatic.