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Cadillac logo losing its wreath?

The easily recognizable Cadillac logo dates back to the company's founding in the early 1900s, but over the last 110 years, there has been an on-again, off-again love affair with the wreath surrounding the crest. Cadillac's current badge design has used the wreath since the 1980s, but Automotive News is reporting that GM's luxury division is planning to ditch the laurel wreath for a cleaner-looking logo.
The new logo could make its debut as early as next month on a new concept car that will be revealed at the Pebble Beach Concours d'Elegance, although the report also says that it might be until 2015 before it makes its way to a production car. Even then, it doesn't like anything has been finalized yet, as the article also says that plans could still change.
As Cadillac looks to improve its global presence as a luxury automaker, the report says that a simpler logo could make it easier for designers to incorporate the badge onto the car - either in the grille or above the grille (possibly in a fashion similar to Mercedes-Benz). Head on over to the AN article, which shows the Cadillac logo dating back to its earliest design.

Cadillac to augment dealers with 700 'boutique' stores

Johan de Nysschen is on a mission to revitalize Cadillac. Since taking over as chief executive of the American luxury brand, the former Audi and Infiniti exec has set about moving the brand's headquarters to New York, switched advertising firms, launched a completely new naming scheme for its model line, and has a whole raft of new products planned. And now he's working on changing how its dealer network operates. Speaking at both the Washington Auto Show and the NADA dealers' convention in San Francisco this week, de Nysschen has outlined a new plan for its US dealers. The network presently consists of over 900 stores – some 200 of which are stand-alone Cadillac dealers, with the remaining 700 attached to other GM brand showrooms. Contrary to earlier fears, de Nysschen notes that the dealer network is larger and covers more territory than those of import brands, and has no intention of cutting that number down. But he is asking those 700 mixed-brand dealers to create a new showroom experience for Cadillac customers. In this latest announcement, Cadillac refers to a new model of "boutique" showrooms that will encompass new technologies, higher-trained staff and luxury amenities to give those attached Cadillac showrooms a more unique feel. The plan includes installing "virtual showroom" systems that will allow potential customers to configure a new car using interactive displays and "potentially even holograms." The plan also calls for "new standards for compensation... with more precise alignment of local sales and potential for each dealer" in order to make sure that the requisite investment in the infrastructure and staff training are worthwhile for the dealers. Just what form these new systems will take, we don't know at this point. Nor are we sure why Cadillac isn't including its 200 stand-alone "flagship" dealers in the initiative. But we're sure we'll be finding out more about de Nysschen's plans on the dealer front in due course. Cadillac Discusses U.S. Dealer Network Development 2015-01-22 WASHINGTON, D.C. – As part of Cadillac's overall mission to expand and elevate within the premium automotive sector, the brand today outlined its strategy to upgrade its U.S. dealer network. Speaking at both the Washington, D.C. Auto Show today, and this weekend's annual National Auto Dealers Association convention in San Francisco, Cadillac President Johan de Nysschen will outline how the brand will target enhancements in the customer experience.

Next Cadillac Escalade's interior spied for the first time

Update: Now that new spy photos of another large GM SUV have surfaced, we believe these shots show us a GMC Yukon interior, not a Cadillac Escalade. You can see the new spy shots here that depict a much more upscale vehicle interior compared to the fuzzy center stack shown in the shots of the Yukon. The new Cadillac Escalade has a lot of work to do in order to properly compete with Lincoln's wonderfully luxurious Navigator. These interior spy photos are our first look at what Cadillac is working with on the inside of its new luxury truck. We won't make final judgements, as this vehicle is still a prototype and subject to change. However, a few key bits are noticeable from the fuzzy photos. As expected, Cadillac's CUE infotainment and center stack is nowhere to be seen. Replacing it is a new interior design language, with a tablet-like screen that seems to rise out of the sloped stack on top. Below the screen is a strip of stitched leather and a couple prominently placed air vents. To the left of this area is what appears to be a push-button gear shifting system, replacing the column-mounted shifter currently in use. Below all that on a lower level of the center stack are all the climate controls, along with what look like physical buttons for what could be audio-related controls. Does it look as luxurious as the Lincoln? Not with all the coverings and shrouding it doesn't, which means we'll have to wait until we get the full picture. One thing that's clear is that the interior design is definitely going to be wildly different than the current Escalade. That center stack flows downward as one sloping piece into the high and bulky center console area. This design looks like it brings the center console further downward, and also uses a multi-tiered look. It's tough to read what's on the screen, but the software looks like the same stuff we got a preview of on the new Cadillac CT5 and CT4 sedans. As for the exterior shots, there's almost nothing that we haven't already gotten a taste of in previous spy photos. The independent rear suspension is a go, as are what appear to be massive headlight and LED DRL fixtures. If you look through the wrapping, you can make out how far up and down the lighting fixtures stretch ... or perhaps they're separate units altogether. It's tough to tell at this point.