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Cadillac XT6 SUV will be revealed in Detroit in January

Cadillac will hold an event on Jan. 13 on the eve of the Detroit Auto Show to reveal its long-awaited new XT6 three-row crossover, Automotive News reports. The XT6 is seen as a critical product for Cadillac, which has been caught flatfooted with a lineup heavy on sedans amid the boom in crossovers and SUVs. It'll slot between the midsize XT5 crossover, and the full-size Escalade luxury SUV. Cadillac recently started selling the smaller XT4 crossover as well. The XT6 is expected to arrive in showrooms around mid-2019. We've seen several spy shots of the XT6 cloaked in heavy camouflage, including some views of the uncovered dashboard and console layout earlier this week that showed a wide, sweeping dash and elements seemingly borrowed from the CT6 sedan. Cadillac is also reportedly working on a "master brand" campaign strategy expected to be unveiled early next year, with plans to make Cadillac GM's technology leader for self-driving and electric-vehicle systems, with plans to bring Super Cruise to its entire lineup. The GM luxury brand plans to launch a new or redesigned vehicle every six months for the next three years. Related Video:

Cadillac CT6 to be lighter than CTS, get PHEV model

Cadillac is suddenly one of the most talked about automakers in the US with Johan de Nysschen taking control. The brand claims that it eventually wants to become, once again, the standard of the world. One of the first vehicles to actually prove whether that's possible is its upcoming CT6 flagship sedan. We still don't know what the production version looks like undisguised, but other important details are falling into place. The latest big news sheds some light on the Caddy's powertrain and some estimates of its weight and size.
General Motors product chief Mark Reuss dropped the details at the automaker's Global Business Conference. According to The Detroit News, he revealed that the CT6 would use a twin-turbocharged, 3.0-liter six-cylinder engine with an eight-speed automatic transmission, and a plug-in hybrid would be an additional option. He reportedly claimed it would be the most "powerful six-cylinder gas engine in the segment" and said the hybrid could get around 70 miles per gallon.
Reuss also revealed that the CT6 would be about 53 pounds lighter than the current CTS, despite being about 8 inches longer, according to The Detroit News. If that's the case, the new flagship is about 203.5-inches long, which is 1.5-inches more than the XTS.

Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.