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GM cutting vehicle trim options to save money for electrification

Information continues to filter out about GM's plans based on comments the automaker made during its Capital Markets Day event in February. GM President Mark Reuss said the company's push to save money by rationalizing the number of build combinations will continue in 2020, carrying on the work done in 2019. As GM Authority covers, last year, the carmaker cut 3,500 components across model lines, a 12% drop in the number of parts it needed to stock in its plants. Reuss used the next-generation Chevolet Equinox and GMC Terrain as examples for more cost efficiencies, saying build possibilities — which include international markets and their options — will be cut by more than 50%, and use more shared parts. "We will reduce total trim levels on Equinox and Terrain from eight to six," Reuss said, "reduce engine variants from 11 to 5, reduce build combinations from more than 200 to less than 100 per program, and see significant cost savings of an already paid-for architecture that took the mass out, helping us self-fund electrification programs." GM will plow a large amount of the money it saves into its ambitious EV program. In 2017, the automaker said it intends to have 20 electric vehicles on the market by the end of 2023, some of which could be shared between brands. An automotive analyst at Seeking Alpha and a piece in Automobile attempted to put specifics to what we should expect. As Automobile points out, the first two EVs in the 20-car program are already on sale, being the Ariv Meld and Ariv Merge eBikes available in Belgium and The Netherlands. We've seen the Cruise Origin autonomous rideshare taxi, although we don't know when it will hit the road. The next three, which we should see in the metal shortly, are two Cadillac EVs and the GMC Hummer EV pickup. The Cadillac pair are expected to be sized like the XT4 and XT5, and along with the Hummer, should hit the market starting in late 2021.

Hotter Cadillac CT5-V prototype spotted with a manual transmission

Fans of the old Cadillac CTS-V (and high-performance sedans in general) may have something to be excited about. A series of interior photos leaked Tuesday reveal that prototypes of the forthcoming higher-output variant of the CT5-V Sedan have been equipped with a manual gearbox. Exclusive: Photos show the wilder Cadillac CT5-V will have a manual transmissionhttps://t.co/Ta8hZ804eg — The Drive (@thedrive) March 10, 2020 Photos obtained by our friends at The Drive show a partially camouflaged CT5-V prototype with a full interior and what appears to be a manual gear selector. While the shifter and its boot are partially obscured by a plastic covering, it's obvious that the knob is not the same one paired with Cadillac's automatic gearboxes, such as the one featured in our expertly augmented photo above.  This is not the first time the potential for a stick-shift option in the new, higher-end "V" cars has been floated. Rumors suggesting that the as-yet-unnamed higher-output CT4-V and CT5-V models might be so-equipped (at least optionally) circulated late in 2019. This, in addition to significantly higher power outputs and revised suspensions will set them apart dramatically from the base CT4-V and CT5-V, which are intended to compete with the likes of the Audi "S" line of vehicles.  CT4-V spied View 40 Photos GM has been quite cagey when it comes to details about these new models. We know they'll follow in the footsteps of previous-generation "V" cars, which were aimed squarely at Europe's powerhouse sport sedans. The hotter CT5 variant is expected to employ the automaker's 6.2-liter supercharged V8, which made 640 horsepower in the now-dead CTS-V.  We reached out to Cadillac for comment and were told by a spokesperson, "The ultra-performance variants of our Cadillac CT5-V and CT4-Vs are still under development.  We will have more details to share in the next few weeks and the CT5-V and CT4-V ultra-performance versions will debut later this year. Until then, I can only confirm that these cars will build on V-SeriesÂ’ respected legacy." Hopefully, GM won't make us wait too much longer for official details of these new high-performance models, including what we should expect in terms of powertrain availability and launch timing. Stay tuned. Related Video:

Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.