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Cadillac ATS failing to command BMW 3 Series-like pricing as hoped

The BMW 3 Series has long been the benchmark for small and sporty luxury vehicles, but the Cadillac ATS has come on strong in its short time on the market as a true rival in this segment. As impressive as Cadillac's new compact sedan is, however, Automotive News is reporting that the car is still lagging behind the 3 Series when it comes to actual transaction pricing.
According to the article, the average transaction price for the ATS is $39,459 while the 3 Series is at a much larger $44,764, but, just as importantly, Cadillac has about $500 more in incentives on the ATS compared to BMW. Transaction prices are much closer to cars like the Mercedes C-Class and Audi A4. Of course, this is all with the ATS trying to take on its small,sport sedan rivals with a single bodystyle and limited powertrain options compared to the numerous options available from the German automakers in this class.
This uneven battle won't last long, though, as recent spy shots have revealed that Cadillac is hard at work on a high-performance ATS-V and an ATS Coupe. No official word as to when either of these models will be unveiled, but with auto show season set to kick off, we're expecting sooner rather than later. The best news for the ATS is that the Automotive News says sales of the ATS are on target and that 74 percent of ATS buyers are new to Cadillac - two important factors for the brand as it tries to break into this tough segment.

Want to beat LA traffic? Chargers QB Philip Rivers has found a way

Slogging through traffic in Southern California is about as pleasurable as being slowly eaten by bears or being the awkward third wheel on a bad first date. It feels like it's never going to end. After the team relocated to Los Angeles from San Diego, Chargers quarterback Philip Rivers decided that three hours wasted each day in a car was too much. As The San Diego Union-Tribune reports, Rivers' rolling office makes his days more productive than ever. After deciding that he wasn't going to relocate his family to Orange County, Rivers was stuck with the prospect of either spending considerably less time with his children or skipping out on much-needed film work at the team's training facility (not really an option given his profession). Instead, he began investigating a number of options to make his lengthened commute slightly more viable and productive. First, he considered carpooling with a teammate. That was still too much of a pain. He looked at flying a helicopter, but unless it could land close to both his home and the practice field, it too was useless. A quick online search eventually led to the rolling footage review room you see here. Becker Automotive Design in Oxnard, Calif., builds these rolling offices for a wide range of customers. It sells modified Mercedes-Benz Sprinters, Ford Transits, and, in Rivers' case, a Cadillac Escalade with a raised roof. His needs were simple: a television and an HDMI input so he can hook up his computer. No fancy armor or recumbent exercise bicycle. His goal was to review game footage on his commute rather than slowly waste away behind the wheel of a car. Photos show a sea of leather and wood and a mini fridge, so it's not totally without niceties. Column | Philip Rivers' new ride allows him to stay home https://t.co/btwCEgIsFq pic.twitter.com/DHud3ho5UF — The Union-Tribune (@sdut) September 5, 2017 The Union-Tribune lists the price of the Escalade at about $200,000. That's not including the driver's salary. In 2015, Rivers signed a four-year deal with the Chargers worth $84 million, so he's not hurting for cash. If it increases productivity and saves the headache of being behind the wheel in traffic, we can imagine more people with means (and not just quarterbacks) will be opting for such daily transport. Related Video:

eBay Find of the Day: Ryan Gosling Eldorado from Lost River

What's better than a car connected to Ryan Gosling? A car connected to Ryan Gosling and Matt Smith (the eleventh Doctor Who for our less nerdy readers). This 1966 Cadillac Eldorado convertible is driven by Smith in Lost River, Gosling's directorial debut. The movie was filmed in Detroit, with plenty of footage at the Packard factory, and the car is located in the nearby enclave of Hamtramck. Truth be told, this car has questionable star appeal and it needs a lot of work. Lost River currently holds a 20% fresh rating on Rotten Tomatoes. I've never seen an episode of any Doctor Who – a fact that amazes Seyth Miersma. And while I agree with Kroll Show character Wendell Shawn that Gosling is a "beautiful idiot," that's not enough for me to buy a car with an exhaust leak. The body on this Eldorado looks clean, but there is plenty of restoration work for the next owner. The listing states that most of the exterior and trim needs to be installed, and the front seats are in rough shape. Other details are vague – the carburetor "might need to be rebuilt" and the radiator and fan "may need to be replaced" but neither statements explain why. On the upside, the 340 horsepower (gross rating), 429 cubic inch V8 runs well. Reserve is not met at the current price of $4,000, but this could be a chance to get a classic '60's convertible for cheap. Featured Gallery eBay 1966 Cadilac Eldorado View 18 Photos News Source: eBay Celebrities TV/Movies Cadillac Auctions ebay Find of the Day celebrity ryan gosling