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Cadillac electric crossover will be revealed in April

Cadillac will unveil a midsize electric crossover in April, brand President Steve Carlisle told dealers at the National Auto Dealer Association (NADA) Convention Monday. The new crossover will be Cadillac's first all-electric vehicle.  The New York Auto Show is April 10-19, with press days April 8-9. It's unclear whether the Cadillac reveal would happen there, or as a standalone event before or after. Per Automotive News, Carlisle told the assembled representatives that Cadillac has big plans for transitioning from an all internal-combustion lineup to one anchored in electric cars.  "We enter this decade as an internal combustion engine brand. We want to position ourselves to exit as a battery-electric brand, so we have to manage both at the same time," he said.  Early last year, Cadillac teased the new midsized crossover, telling us to expect it to come in two- and four-wheel-drive flavors and to be offered as a global model. The last we heard of GM's plans to electrify its luxury brand came in December, when Carlisle laid out an aggressive plan to switch over its entire lineup by 2030.  Just a week later, parent company GM canceled its plans to appear at CES earlier this year because the model it planned to showcase was not ready to be unveiled due to delays introduced by the UAW strike last fall.  Not even two weeks after the tech show concluded, GM introduced of the self-driving Cruise Origin at a private event in San Francisco, prompting speculation that it was the original subject of GM's CES plans. Whether the Cruise Origin or Cadillac's new mystery midsizer was to bow at CES, there's only one left to reveal now.  Cadillac has been keeping news of its future EV offerings largely on the back burner. The brand has been busy effectively re-launching its entire lineup — an effort that will culminate with the rollout of the new Escalade SUV later this year.  In Carlisle's NADA remarks, he indicated that Cadillac dealers will learn more about the company's plans at a meeting in September.    Green Cadillac GM Crossover Concept Cars Electric Future Vehicles Luxury

Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video:

2021 Cadillac Escalade First Drive | Opulence at a cost

The Cadillac Escalade is one of the most recognizable cars in America, both on the road and in the minds of consumers. It is equal parts profit machine and pop culture icon, and it sits atop GM’s heavy-hitting hierarchy of body-on-frame SUVs. Sure, Cadillac may hold most of the cards in the luxury SUV marketing game, but itÂ’s not the only player. For starters, the Lincoln Navigator is quite good, and it takes a very similar approach to truck-based luxury. Both are flashy, cushy and high-tech, and their tuning acknowledges that driving dynamics will never be the strong suit of vehicles this large – though ride comfort certainly can be. To make matters worse, the Europeans are getting serious about their three-row SUV game, and while they may not offer the same body-on-frame capability you get from the Americans, they more than make up for it with brand prestige and state-of-the-art engineering. With such solid competition, Cadillac was not in a position to just phone in the EscaladeÂ’s redesign. The highlight of that effort is a new platform, shared with the new Chevrolet Tahoe and GMC Yukon, that finally features an independent rear suspension. There's also the gorgeous and tech-rich interior featuring a 38-inch curved OLED dash screen, a new diesel engine option and – stop us if youÂ’ve heard this one before – Super Cruise. While the Escalade does share its fundamentals with the Tahoe and Yukon, the Cadillac-branded variant of GMÂ’s big truck platform always gets special treatment. Only the very base model is available without a leather interior, for example, and the aforementioned in-cabin tech is exclusive to the Escalade. YouÂ’re also limited to just two engine options: the standard 420-horsepower V8 that's the range-topping option on GM's other SUVs, and the new 3.0-liter Duramax turbodiesel inline-six that's good for 277 hp and a V8-matching 460 pound-feet of torque. Both are paired with GMÂ’s 10-speed automatic transmission, and thereÂ’s no price difference, regardless of trim.   Like CadillacÂ’s other offerings, the 2021 Escalade has a split trim hierarchy. Above the base model, you can choose one of two paths: Premium or Sport. The Premium Luxury and Premium Luxury Platinum are your more traditional, flashier options, with lots of chrome and a rich, warm interior. The Sport and Sport Platinum are for those who prefer a more modern, subtle aesthetic, with blackout exterior trim and more subdued interior finishes.