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Is Lincoln MKC cutting into Cadillac SRX sales?

The two big American luxury brands of Cadillac and Lincoln are on surprisingly similar paths at the moment with both divisions hoping to redefine themselves and grow popularity. They're still early in the process with no clear winner yet, but things might actually be looking up for Lincoln's latest model, according to a monthly sales analysis from The Motley Fool. It seems, at least early on, that the new MKC crossover might be taking a bite out of the Cadillac SRX's growth.
The MKC launched just a few months ago and has been getting a big marketing push from a series of oft-mocked ads starring the smooth-talking Matthew McConaughey. The luxury CUV has been the popular, new kid on the block with growing sales since its introduction. While smaller than the SRX, the Lincoln starts at a lower price and offers better fuel economy.
Through June, the SRX performed well with sales up over 20 percent on average through June, according to The Motley Fool. However, July and August saw things plummet with year-over-year drops of 7 percent and 37 percent, respectively. It still far outsold the MKC in terms of actual units in a given month, but the Caddy's continued growth has appeared to stagnate.

Timothee Chalamet is 'Edgar Scissorhands' in Cadillac's Super Bowl commercial

Filmmaker Tim Burton's 1990s classic "Edward Scissorhands" explored the unusual challenges of a boy who had scissors for hands. One challenge that was not touched on in the original film was that of driving a car. For its Super Bowl commercial, Cadillac revisits the theme, and the brand's Super Cruise hands-free driving feature proves perfectly suited to "Edgar Scissorhands," another young man with scissors for hands. Playing Edgar is Timothee Chalamet, reprising the role that Johnny Depp made famous as Edward. Edgar's mother is portrayed by Winona Ryder. While Edgar's unique hands do give him some special talents — he makes one heck of an artful salad, for instance — they present a challenge in many others, such as playing football. A virtual reality headset affords Edgar the ability to drive, and that gives his mother an idea. She presents him with a Cadillac Lyriq, the not-yet-on-sale EV crossover. Edgar sets the button to activate Super Cruise, and the Lyriq steers itself. The perfect solution for someone with scissors for hands. Why feature a vehicle that doesn't go on sale until late 2022 when Super Cruise is available in other Cadillac models now? The answer seems to be that GM is using its Super Bowl commercials to also showcase its pivot to EVs. Certainly, that's the theme of "No Way, Norway," which stars Will Ferrell along with the Lyriq and the Hummer EV.   Related Video:

Cadillac CT6 styling will be evolutionary, not like Elmiraj

Well, this is at least a little disappointing. It turns out Cadillac's long-awaited flagship, the CT6, won't be ushering in a wholesale change in the company's design. That's coming from GM Design guru Ed Welburn, meaning it should be taken as gospel (unless of course he's just trying to hoodwink us). "It'll be different and it will certainly stand out in the portfolio," Welburn told Automotive News. "But you won't see a real shift in direction." Instead, Art and Science will be shown in yet another new form, and will "continue to evolve," according to Welburn, although what that means is unclear. What we can say for certain, though, is that Art and Science on the CT6 will not evolve into the stunning Elmiraj Concept. "I think Elmiraj was more of an influence on some other things we're working on for Cadillac," Welburn said, we're guessing with a smirk and an air of mystery. Considering we have yet to see the CT6, it's hard to tell whether this will be good news or bad, although based on the critical reception to the Elmiraj, we're a little bit disappointed by Welburn's statements. Still, only time will tell whether the styling of the CT6 will really work out.