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Cadillac adds torque-number badging to most new models starting in 2020

Few phrases describe huge swaths of America better than a phrase spotted on the back of a top-fuel dragster at an NHRA event: "You can never have too much horsepower or ammunition." If Cadillac CEO and wily Canuck Steve Carlisle has his way, the revised phrase would substitute "torque measured in Newton-meters" for "horsepower." Starting with the 2020 model year, America's luxury brand will add torque figure badges to CT and XT models, beginning with the XT6. The badge above kinda almost sorta represents the torque produced by the luxury crossover's 3.6-liter V6. That badge did not appear on the XT6 we photographed at the Detroit Auto Show. In U.S. parlance, twist in the XT6 comes to 271 pound-feet. Translated to Newton-meters, that's 367 Nm. Then round that up to the nearest 50, which Cadillac will do, and one arrives at 400. True, the rounding prevents a future of number jumbles like the 2020 XT6 367 vs. the 2021 XT6 419T. Nevertheless, we don't know why Cadillac is rounding to the nearest 50 instead of the nearest 25, since 50 Nm is about 37 lb-ft and could conceal a decent torque increase between model years. A "T" denotes turbocharging, and we imagine there'll be designations for hybrids and electric cars. We think most modern attempts at engine-based nomenclatures soon get as complicated as ciphers or come unmoored from their original scheme. And based on our experience with The Average Car Buyer, they don't care. A bigger number, no matter what that number represents, means more, which is the important thing. Because America, right? Maybe not. Carlisle said, "We're not talking about displacements any more," and the new badging will give consumers "a clear understanding of the power differences across the lineup." The brand believes torque provides a better comparison between ICE, hybrid, and EV powertrains and "the balance between fuel economy and performance." As for the immigrant unit of measurement, Carlisle told CNET, " It's metric, it's universal, it's global, we have to think about all the markets that we're doing business in." Oh, and, "Engineers certainly prefer Newton-meters." The new nomenclature will not be applied to V-series models or the Escalade, because the CEO holds that "special cars get special names." We should probably take a moment to reassure the CT and XT models that Steve Carlisle thinks you're all special, too. Just a different kind of special.

Mark Reuss: GM can't afford product 'misses,' has 'thought about' CT6 V-Series

Mark Reuss is a busy man. He oversees General Motors' global product portfolio, an all-encompassing task for a company that sold more than 9.9 million cars and trucks last year. When GM launches a well-received product, like the road-going rocket ship that is the Chevrolet Corvette Z06 – he gets credit. When the company stumbles with the slow-selling Chevy Malibu or grapples with fallout from the decade-old Saturn Ion and its flawed ignition switch, he gets blamed. GM owners, the press and sometimes the federal government, demand answers. Bob Lutz famously held the job before Reuss. So did Mary Barra, who's now GM's chief executive. There's a New GM, but the lineage is connected to a long history. When he's not thinking product, Reuss, an executive vice president, also runs the purchasing and supply chain for the company, which is still one of the largest industrial empires in the world. We caught up with Reuss on the floor of the New York Auto Show, where GM had just rolled out two crucial new products: the 2016 Cadillac CT6 and the 2016 Chevrolet Malibu. Speaking with a small group of reporters, Reuss delved into a variety of subjects, including the new Malibu, Cadillac's future (he thinks the ATS-V is going to "flame the M3 and M4"), and other topics. On fixing the Malibu: "We can't miss. We can't have those kinds of misses [like the previous generation] on our cars and crossovers and trucks. We can't do that. If we do that, we give a reason for someone to go buy something else. It's that simple. "On a car like the Malibu we have a chance to really fix all of that, which we have, and then lead. Then you've got a real opportunity there. So that's what we've really been focused on here – to fix those things." He later added: "We need that car here to transform Chevrolet desperately because it's the heart of the market. And when you think of Chevrolet, people will come back and think about what we did with the [new] Malibu and the Cruze... It's hugely important to us." On Cadillac: "If we go out and try and out-German the Germans, it's probably not going to work. We've got an opportunity here generationally where there's a lot of people younger than me that have parents that drove BMWs and Mercedes, and I think there's an opportunity there for those people to drive something different than what their parents did, and I think that's always been an opportunity in the auto industry if you look at the history of it.

Cadillac follows Lincoln in going back to proper names

Who else is excited for the 2025 Cadillac Fleetwood Brougham? Right, don't all excitedly jump up and down at the same time. May make Earth wobble. In an interview with multiple outlets (and brought to our attention by Reuters and CNET Roadshow) that mostly covered Cadillac's electrification plans, Cadillac President Steve Carlisle indicated that the brand's Euro-style alphanumeric naming strategy will mercifully be coming to an end. CNET indicates it'll correspond with the rollout of new EV models, but we wouldn't be surprised to see it happen even earlier. Lincoln's similar decision has already proven to be successful, and it's always seemed like a matter of time before Cadillac followed suit given the two brands' similar history and market segments. The current naming convention of CT(number) for cars and XT(number) for crossovers was hatched in 2014 and is widely credited to former Cadillac president Johan de Nysschen, who had previously transformed Infiniti's naming convention into something similarly Germanic. That the man previously worked at Audi should be a surprise to no one. While people have generally been confused by the switch, we can't say it's any worse than the old CTS, XTS, ATS and SRX business that came before. At least de Nysschen's system had a hierarchy. Yet, for a brand once known for grand, stately cars and equally grand, stately names like Eldorado, Seville and, yes, Escalade, a European-style alphanumeric strategy never seemed right. It was at least indicative of Cadillac's constant attempts to emulate German brands rather than setting its own, uniquely American course (as Lincoln has done recently). That the most American and successful of its lineup, the Escalade, hung onto its name through thick-and-thin speaks volumes. So, will we really be seeing that '25 Fleetwood Brougham? That does seem rather doubtful. Beyond Eldorado, there's not a lot out there in the back catalog that doesn't reek of crusty old country club luxury. Or was garbage. Perhaps sampling from Cadillac's concept car file with something like Elmiraj? Whatever it comes up with, though, how could it be worse than simultaneously selling an XT5 and XTS? Cadillac Future Vehicles Luxury