Rare, Leather Panorama Sunroof Parking Sensor, Low Miles 74k. 3rd Row Seat Clean on 2040-cars

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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

1959 Cadillac Eldorado and more featured in latest 'Forza Horizon 4' car pack

It's that time again, time for another Forza Horizon 4 car pack. This one is a bit bittersweet, because while there are some great cars, it will also be the last one included with the Car Pass, which covered every downloadable car pack for a discounted price. So either we won't see many additional cars in the coming months, or we'll be paying extra for them. On a brighter note, the cars in this pack are cool, particularly the 1959 Cadillac Eldorado Biarritz convertible. Threading this aircraft carrier of a car through British streets should be highly entertaining. It's also stylish as all get-out. There are more appropriately sporty cars coming, too, including the 1994 Honda Prelude Si, 1994 Nissan Fairlady Z Version S Twin Turbo and the all-new TVR Griffith. Some reward cars being added come from the role-playing video game Final Fantasy XV. They're the Quartz Regalia Type F and Type D. The Type F is another big luxury convertible in the vein of the Cadillac, and the Type D is the monster truck version. The car pack is available now, and is free to owners of the $29.99 Car Pass. The individual car packs are available for $6.99 separately, and individual cars are even available for $2.99 a piece if you only want specific ones. Related Video: Image Credit: Turn10 Studios / Playground Games Toys/Games Cadillac Honda Nissan forza horizon 4

Akerson says Cadillac will get a larger sedan within two years

It seems that during a recent affair showing off the 2014 Cadillac CTS, General Motors CEO Dan Akerson confirmed reports regarding a new Cadillac flagship sedan. According to USA Today, which Akerson was visiting, he said that a sedan larger than the XTS would debut within the next two years.
This matches up with what we heard earlier in the month about a Cadillac model that will go up against the BMW 7 Series and Mercedes-Benz S-Class (not a pricier, low-volume sedan also discussed in that article). But this is the first time a high-profile executive name has been attributed to such a report, and the first time a broad timeframe has been mentioned. This article adds that the unnamed car will be rear-, and all-wheel drive with a platform "loosely based" on the new CTS, with styling closer to that car than recent Cadillac concept vehicles. The XTS will continue production of course, as well.