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Cadillac CT6 refresh has hints of Escala

Almost a year after Cadillac showed its stunning Escala concept at Pebble Beach, we're finally seeing some of that car's influence on production cars. These spy shots reveal that the CT6 will undergo a mild refresh, and despite the camouflage, we can make out details that show it will have looks more in line with the concept. One of the defining characteristics of the Escala were narrow, horizontal headlights, while the current CT6 has long, vertical lamps that go up the tops of the fenders. This prototype seems to split the difference. The bases of the lights terminate higher up on the fascia, emulating the Escala, but still travel up the fenders. It also appears that the LED accent lights remain, but it's possible they've been separated from the main lamps to become more like the concept. The grille has also been revised. It's hard to make out the exact shape, but the insert is the same type of mesh as the Escala's, with little highlights that look like miniature Cadillac crests. The full-size, full-color crest also appears to sit higher in the grille, which is another nod toward the concept. The lower grille in the front bumper also looks larger and more angular. That doesn't really lean toward either model, but should give the car an edgier look. The rest of the car looks generally the same as the current model. Even the tail shows little indication of changes. It's possible that the rear taillights could have an Escala-like horizontal section at the top of the trunk lid, but there's nothing visible on this prototype that would confirm that change either way. Since this is a relatively mild refresh, we would expect to see it fully revealed early next year. Related Video:

Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

Weekly Recap: Car-pedestrian crashes remained elevated in 2014

The death of American Horror Story: Freak Show star Ben Woolf served as a reminder this week that car crashes involving pedestrians remain a problem, and a new study issued on Thursday reinforced that the situation isn't really getting better. The Governors Highway Safety Association found a slight decline, 2.8 percent, in the number of pedestrian deaths in the first six months of 2014. Fatalities dropped from 2,141 to 2,125 compared with the same period in 2013, though the association says it's a statistical wash when factoring in undercounting. Deaths are still 15-percent higher than in 2009. "The number of deaths remains relatively high and is cause for concern," wrote Allan Williams, who compiled the report and is the former chief scientist at the Insurance Institute for Highway Safety. This is the first look at data from last year, and the National Highway Traffic Safety Administration will issue its full-year results later. The GHSA found some progress on the roadways, as 24 states and the District of Columbia reported drops in pedestrian deaths. In some states, the problem isn't even a problem at all: Nebraska and Wyoming reported one fatality apiece, though large population centers in urban areas are where most accidents occur. "This is a clearly a good news, bad news scenario," Jonathan Adkins, GHSA executive director, said in a statement. "While we're encouraged that pedestrian fatalities haven't increased over the past two years, progress has been slow." Other News & Notes Cadillac previews CT6 during Oscars Cadillac previewed its upcoming flagship sedan, the CT6, in commercials that aired Sunday during the Oscars. As expected, the creased sedan carries on Cadillac's recent design language, and the car in the commercial looks like a larger version of the CTS and ATS sedans. The CT6 will be revealed this spring at the New York Auto Show and launch late this year. It will be assembled at General Motors' Detroit-Hamtramck factory on a rear-wheel-drive chassis, and the CT6 is the first car to use Cadillac's revised alpha-numeric naming scheme. The commercials also kicked off Cadillac's "Dare Greatly" campaign, which is the first with its new advertising agency, Publicis Worldwide. Honda unexpectedly changes CEOs Honda unexpectedly announced this week that it will change CEOs. Current chief Takanobu Ito will step down in June and be replaced by company veteran Takahiro Hachigo.