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Cadillac CT5-V comes in under $50,000

Cadillac CT5-V pricing is out, giving us a fuller picture of the CT5 lineup from a pricing perspective. We still haven’t driven CadillacÂ’s new sedan, but we now know that a CT5-V with rear-wheel drive will set you back $48,690, including the $995 destination charge. If you want all-wheel drive, thatÂ’ll be $51,290, a $2,600 upcharge. ThereÂ’s a small tidbit of powertrain news available today, as well. When Cadillac first announced the CT5-V, it said the 3.0-liter twin-turbo V6 would make 355 horsepower and 400 pound-feet of torque. Since then, Cadillac has upped the final figures to 360 horsepower and 405 pound-feet of torque. The difference is only 5 horsepower and 5 pound-feet of torque, but still worth noting. We also got pricing information on the CT5 with the lower-spec 3.0-liter twin-turbo V6. This engine is only available on the Premium Luxury trim and it starts at $45,190 with rear-wheel drive. The all-wheel drive version costs $48,280. Cadillac opened up the CT5Â’s configurator with all the different variants on it today, too. We built a CT5-V with all the option boxes checked and saw the price balloon to more than $67,000. This sedan can get expensive if you let it. Compared to the BMW M340i or Audi S4, the Cadillac's base price is still cheaper. If you want to keep it in the Cadillac family, the smaller CT4-V starts at $45,490, coming in $3,200 less than the CT5-V. Cadillac says the CT5 will begin shipping to dealers in the first quarter and the CT4 will arrive in the second quarter.

Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

2021 Cadillac Escalade Onyx package adds monochrome logos

The 2016 Cadillac Escala concept showed off a number of features never seen on a Cadillac, one of them being a redesigned, entirely silver, untextured logo. Cadillac had been putting all-silver versions of its crest on the fenders of some of its vehicles, but those bore patterned silver inserts where the yellow, black, red, and blue would have appeared on the standard mark. The Escala logo, on top of being squatter and wider, displayed silver blanks where the colors went. Cadillac Society has found out a similar treatment is on the way for the 2021 Escalade as part of a new Onyx package. This time, instead of being brightwork, a Cadillac spokesperson told CS the logos are "more grey versus [the] silver/chrome [on the fenders]." And for the first time on a Cadillac on the showroom floor, these monochrome badges will appear on the grille and tailgate. Buyers can add a Sport Edition package to the current Escalade, dressing almost all the brightwork grille in gloss black and bolting on a set of 22-inch Midnight Silver wheels. The Cadillac logos, however, stay in color, and the Escalade lettering stays in chrome. That changes with the Onyx package, those gray monochrome crests joined by Escalade lettering in gloss black, plus 22-inch, 12-spoke wheels in high gloss black, and a similar blackout of all the other brightwork as found on the Sport Edition package. The Sport Edition is only available on three of the eight possible colors; a limited color selection could hold true for the Onyx package as well. Branding could get even more interesting when the crest's animated illumination shows up on the Lyriq electric crossover.  The 2021 Escalade will move to the new forked trim strategy, Premium Luxury on one side, Sport on the other, the Onyx package only available on the Sport side. For shoppers who want to go the other way, we're sure the new Escalade will offer something equivalent to the current Radiant Package that makes any Escalade even more impossible to miss on a sunny day. Related Video: