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Luxury car brands scrambling to avoid a blue Christmas

DETROIT — When financial markets surge to new records, sales of luxury cars usually rise, too. Instead, October U.S. auto sales reports on Wednesday showed that a collapse in sales of luxury sedans is accelerating. Consumers have gradually shifted over to luxury sport utility vehicles from sedans in the past decade, but the trend — which has occurred in both the non-luxury and luxury sedan segments of the auto market — was particularly pronounced in October. Sales of Daimler AG's Mercedes-Benz S-Class, long a global benchmark for large, premium sedans, plunged 49 percent in October, and are down 24.8 percent for the year to date. General Motors' Cadillac brand said it sold just 779 of its CTS sedans in October. Demand for that car, designed to compete with German luxury sedans, is down nearly 33 percent for the year. "There's still a significant portion of the market that wants a car, but I'm sure there were people who preferred a horse to a car at one point." Cadillac's best-selling model this year is the XT5 compact SUV, which has more than doubled sales from a year ago. The shift within the luxury vehicle market away from sedans toward SUVs of all sizes is forcing some of the most prestigious brands to scramble to add SUV models to their lineups or boost SUV production to meet demand. "In the short term, there will be pressure to add (consumer) incentives, cut production or both," said Cox Automotive analyst Michelle Krebs. "And we just don't see an end in sight to this trend." The Dow Jones Industrial Average has been trading at all-time highs, usually a good sign for luxury sedans, but as major automakers reported new U.S. vehicle sales for October on Wednesday, sales for passenger cars continued their slide while luxury SUV and crossover sales rose again. According to Kelley Blue Book data, in 2007 luxury sedans made up 7.6 percent of U.S. new vehicle sales, while luxury SUVs made up 4.2 percent. Through September this year, luxury SUVs made up just over 7 percent of the market, compared with 4.9 percent for luxury sedans. In the short term, luxury brands could use holiday season sales promotions to clear slow-selling sedans off dealer lots, analysts said. Toyota's Lexus brand said on Wednesday it will launch its "December to Remember" year-end sales promotion for the 18th straight year.

One of the world's largest muscle car museums is auctioning off its cars

Rick Treworgy's Muscle Car City is one of the biggest collections of high-performance American cars in the world. With over 200 cars of mostly GM makes, it's a mecca for fans of the golden age of Detroit iron. Unfortunately, the museum will be shutting its doors for good on Jan. 17 and auctioning off most of its assets with no reserve. The collection is, to put it bluntly, astounding. Advertised as a combined 65,000-plus horsepower, it occupies a 60,000-square-foot retail space in Punta Gorda, Fla., in a former Walmart store. It make sense when you learn that founder Rick Treworgy made his fortune in the commercial real estate business. As a hobby, he began to amass a truly jaw-dropping collection of muscle cars, filling out a collection that often has every year of a particular model represented, or a grouping of the rarest and highest-performance option packages of that year or model. Often, Treworgy bought placeholders while scouring the country for even rarer versions. It helps that Muscle Car City also houses a showroom where unwanted cars are sold, as well as its own speed shop that stocks plenty of parts. There's even a '50s-style diner called Stingray's Bar and Grill. According to a 2014 episode of Car Crazy, Treworgy has 80 Corvettes alone, more than the actual Corvette Museum. Among them are 20 models from 1967, one of Treworgy's favorites. The rest span the decades from 1954 (he once had a '53 but sold it) to a recently acquired 2020 C8, which, according to The Drive, has only 300 miles on the odometer. You like Impalas? There are models of every year from 1958 to 1969. El Caminos? He's got 'em from 1964 to 1972. Novas? Every year from 1963 to 1970 is represented. Most are the more desirable examples of each breed, with four-speed transmissions, the biggest blocks, and unicorn option packages like a factory 1965 Z16 SS396 Chevelle, one of 200 that were ordered off-menu at Chevy dealerships. And don't even get us started on the Camaros, which include not one, but two COPO 1969s. Treworgy even owns the only known surviving example of a 1936 Chevrolet Phaeton, of which only seven were built. On top of it all, many of these cars are concours quality and have won awards at prestigious car shows. While it's sad to see a collection like this broken up, Treworgy told The Drive that he'd been planning to retire next year anyway. However, the COVID-19 pandemic sped up those plans, greatly reducing the number of visitors to his museum.

2015 Cadillac Escalade

I have never liked traveling to Monterey, CA. The picturesque coastal city is about 300 miles from my home in Los Angeles, which means cramped and uncomfortable regional aircraft are part of the equation when the turnaround is only one night. Over the years, I have cursed the LA Basin's bumper-to-bumper traffic en route to the airport, argued with TSA personnel over carry-on baggage and waited countless hours for the fog to lift just for the anguish of being packed into a small regional jet for the flight. Of course, the process repeats on the trip home with equal misery.
Yet this time I am not suffering.
Cadillac has dropped its all-new 2015 Escalade in my driveway. Instead of battling city congestion, attempting to reason with misinformed government agents, snacking on a too-small bag of pretzels and physically rubbing shoulders with a dubious stranger for 90-plus minutes within the confines of a bumpy aircraft, I have chosen to forgo air travel and drive myself door-to-door in a fullsize luxury sport utility vehicle.