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Book by Cadillac is like a streaming service for cars

Cadillac is launching a subscription-based service that gives users access to most of its models for a flat fee of $1,500 a month. Called Book by Cadillac, the program starts in February in New York City and its surrounding areas. Cadillac's goal: attract users who want flexibility without the costs and commitment of ownership. The monthly fee is steep, but Cadillac argues it's competitive with the cost of leasing a well-equipped luxury car. It also includes maintenance, taxes, and insurance fees. The Book service can also be stopped at any time, which frees users from any payments. There's no restrictions on mileage, though users pay for gas either by filling up the car when they're done with it or through a Caddy concierge who bills their account. Cadillac will deliver and pick up the vehicles from the user's choice of location via a white-gloved driver. Users can change vehicles up to 18 times per year, and they can be reserved with a mobile app. The theoretical goal is a Book user could head to the airport in New York in a Cadillac and reserve another one for their use in Los Angeles. Cadillac ran a test program last year and decided to move forward with Book after receiving a positive response on the price and features. "The overwhelming result is this is something competitive," spokesman Eneuri Acosta said. The program features the Escalade, Escalade ESV, CT6, CTS-V, ATS-V, and XT5 decked-out in Platinum trim. Other vehicles, like the non-V-series ATS or CTS could be added if there's demand. Book by Cadillac starts in New York, but will expand to other unspecified markets. Related Video:

2015 Cadillac ATS Coupe

Cadillac has become a very, very different company since the dawn of the new millenium. Its turn-of-the-century lineup, consisting of staid offerings like the Seville, DeVille and Eldorado, represented the Old Cadillac. These cars were plagued with Old GM quality issues and catered to a more elderly audience. Since the company's Art and Science design language arrived, though, we've seen Cadillac flesh out its lineup in a big way, introducing notable and (so far) enduring products, like the the CTS, SRX and most recently, the ATS.
With the CTS tackling the 5 Series segment and the SRX duking it out with the Lexus RX and its classmates, the ATS has been left with the tough task of battling the BMW 3 Series, Audi A4 and Mercedes-Benz C-Class, among others. Critically, at least, it has excelled in this role, but it's still working on finding its feet sales-wise. On paper, broadening the model range by adding a two-door personal luxury coupe could help.
After a week with the ATS Coupe, though, we've found a car that, while retaining the standard model's excellent driving character, doesn't quite offer enough visual excitement to stand up to other cars in its segment.

Cadillac XT3 caught covered in copious camouflage

While a bit difficult to tell thanks to the impressive camouflage used, what we're looking at here is likely the upcoming Cadillac XT3. There are a few details that stand out to lend credence to this prediction. There are a handful of sharp angles scattered throughout that are in line with Cadillac's modern design language. Specifically in the LED running lights and on the side mirrors. The rear profile also is reminiscent of the current, and slightly larger XT5. The rear lights extend into the D-pillars, which would match the current Escalade. We get a pretty clear picture of the rear suspension on this XT3. It's clearly an independent rear suspension using coil springs. While General Motors uses independent suspension on some of its crossovers, we can't quite match it to a particular model. We believe that if the XT3 is based on an existing model (which it almost certainly is), the platform and suspension have been substantially modified. The XT3 could use a version of the D2XX platform that underpins the Buick Envision. However, we know from a previous report that the XT3 will likely be built at the factory that produces the Buick LaCrosse and Chevy Malibu. The XT5 uses a modified version of the LaCrosse/Malibu platform, so it's possible the XT3 could use a shorter version of the XT5 chassis. Depending on how small the XT3 ends up being, it might even share a platform with the Chevy Trax and Buick Encore. However, considering their economy car roots and torsion-bar rear suspension, we think that's the least likely. Regardless of what chassis is underneath its crisp bodywork, we expect the XT3 to be released sometime next year. Related Video: