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Cadillac Celestiq, Lyriq, Hummer, other future GM electric cars: Here's everything we saw at ‘EV Day’

WARREN, Mich. — Today, General Motors held an “EV Day” event at its Warren, Michigan, campus to present its new “Ultium” battery technology, modular electric vehicle architecture and soon-to-come electric vehicles. Unfortunately, we were forbidden from bringing cameras into the event, so while we canÂ’t show you what we saw, we can tell you more about it. While we saw the previously teased Cadillac EV (which we now know to be called the Lyriq) and the GMC Hummer pickup teased during the Super Bowl, there were a number of other future cars at the event, which GM President Mark Reuss assured us are all real vehicles in the works. The biggest surprise came at the end of the event, though, in the Cadillac Celestiq electric sedan, which Reuss described as a future flagship that would be hand-built “very locally.” It had been hiding under a dark sheet all morning, with the front and rear illuminated Cadillac emblems shining from underneath. When the wraps came off, we saw a long, white, four-seat fastback sedan. The 23-inch wheels were pushed out to the very corners of the car, giving it what appeared to be a very long wheelbase. The model on the stage had no side mirrors or visible door handles. The grille mirrored that of the Lyriq crossover next to it, with integrated lighting in lieu of the usual mesh or slats youÂ’d see in an internal combustion car. The entire roof, all the way until it tapered to the tail of the vehicle, was tinted glass. In back, vertical tail lighting ran down the C-pillar before turning rearward across the top of the trunk. Inside, everything below the beltline of the windows — essentially all but the headrests and top portion of the steering wheel, was hidden from view. Behind the Celestiq, a large digital display showed a rendering of its interior. The dash consists of a pillar-to-pillar curved LED display serving as both instrument panel and infotainment system. Protruding forward between the front seats was another touchscreen that appeared to house some more controls, with open area, probably for storage, below it. The rear seats had the same sort of touchscreen between them. Built into the back of the front seats were a pair of rear-seat entertainment screens, much like we saw in the Lyriq. The door panels blended wood, metal and animated lighting to give character and a sense of opulence. GM interior design manager Tristan Murphy was on hand to tell us a bit more about the Celestiq.

Cadillac plans new branding campaign to go with new products

Cadillac's new leader says the GM luxury brand now has "thousands of people" working on its behalf back at its soon-to-be new headquarters in the Detroit suburb of Warren, with a new branding campaign under development and plans to fix longstanding quality issues. Cadillac President Steve Carlisle granted an interview with the Detroit Free Press in which he said he'll unveil a new strategy to redefine the luxury brand, which he's calling a "master brand," in the first quarter of 2019. "Cadillac has its own values — boldness, optimism, innovation, sophistication — that will reflect in the master brand," Carlisle told the outlet. The challenge is "how to bring those to life." He added that Caddy won't be defining itself simply as a viable option to gold-standard Germany luxury cars. "We're targeting customers versus competitors. Cadillac has to have its own persona and not be defined by where other brands are and are not. It has to have its own definition and that's what we're reflecting in our master brand." Carlisle, who was promoted to lead Cadillac in April, put his first stamp on Cadillac last month when the brand announced it will move its headquarters back to Warren, Mich., across the street from GM's massive Tech Center, after more than three years in Manhattan's SoHo neighborhood. He said its Cadillac House showroom, a ground-floor space used to display models and stage events with partners, will remain open "for the time being" and that the brand will use what it learned well outside of its Detroit auto-industry bubble to move the brand forward. He'll have his work cut out for him. Cadillac plans to launch a new or redesigned vehicle every six months for the next three years, and Carlisle said he wants the brand to be GM's technology leader, the first to deploy self-driving and electric-vehicle technology of GM's stable of brands. Yet the brand just ranked second-from-last in Consumer Reports' new reliability survey for 2018. Jon Linkov, deputy auto editor for CR, said the brand suffered for widespread complaints about its Cadillac User Experience infotainment system, with owners reporting frequent crashes, frozen screens and problems with voice control. "Most of (the complaints) really ran through the CUE system being a major culprit for Cadillacs," Linkov said. Through September, Cadillac's year-to-date sales had dipped a half a percentage point from the first nine months of 2017 to 113,240 units.

Beast mode on the open road: New presidential limo close to delivery

Signs of the Beast have been seen on the open roads around Milford, Mich., home of GM's Proving Grounds. The Beast, in this case, being the nickname for the next-generation presidential limousine. We've seen this car previously in spy shots while parked or driven, going back to January 2016. This is our spy photographers' latest look at the vehicle, and the first on public roads. Which may be a sign that it is almost ready for delivery. It replaces the current Beast, which has been in use since 2009. And "car" isn't exactly the right word for this rig, as it's actually a unique vehicle with Cadillac styling cues custom-built atop a medium-duty truck frame. There may possibly be more than one Beast 2.0 delivered, because two limos are sent anywhere the president goes, to provide a backup or decoy. The grille has touches of the Cadillac Escala concept car, which is heavily influencing Cadillac's evolving future look. But it's what's inside that intrigues everyone. Here's what we know, or at least has long been rumored, about the current Beast and the new Beast 2.0. 1. It has its own airplane. It and its twin follow the president around the globe aboard a C-17 Globemaster cargo plane. 2. It's heavily armored, with 5-inch-thick glass, 8-inch-thick doors that weigh as much as a commercial aircraft door, and its components include titanium, ceramics, and a bombproof plate that covers the underside. As such, the old Beast was estimated to weigh between 14,000 and 20,000 pounds. You can therefore imagine how it got its name. 3. It's equipped like the Batmobile or the Green Hornet's Chrysler Imperial Crown, with run-flat tires and night-vision gear. It can fire gas canisters out the front bumper. 4. It has a diesel engine because of its weight and size (see the gallery below for a sense of scale). And of course, diesel is less flammable in a firefight. The old Beast supposedly gets 8 mpg. 5. Its Secret Service codename is Stagecoach. 6. There's a shotgun by the driver and God-knows-what in the trunk. 7. It supposedly has a stock of blood in the president's type, along with a defibrillator and other emergency gear. 8. And it's pretty nice inside, by all accounts. Since this is not Trump's own personal vehicle and may well serve his successor, let's assume the gold leaf has been kept to a minimum and it's done up in tasteful leather and wood. But then again, who really knows, outside of the Secret Service and a handful of GM engineers.