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Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

The 2016 Pebble Beach Concept Lawn was nuts as always

The Concept Lawn at the Pebble Beach Concours d'Elegance is like the smallest, most expensive car show you can imagine. A bunch of unobtanium concepts and almost-production models line an irregularly shaped putting green for people to stare at while on their way to see other, older insane cars. This year's crop was a particularly good one. We'll walk through the gallery above in order: That's a new Ford GT. Not quite a concept, but it's not in production yet, so we'll let it slide. Then there's the one-of-a-kind Bugatti Vision Gran Turismo that was recently bought by a Saudi Prince along with a matching Chiron. Next up is the Lamborghini Centenario Roadster, which was unveiled last week and is already sold out. This orange automobile is BMW's 2002 Hommage with its latest livery, a Jagermeister-themed affair called Turbomeister. This silver Infiniti, the Q80 Inspiration Concept, is an oldie but a goodie. It first appeared in Paris in 2014. The extremely long automobile after that is the Vision Mercedes-Maybach 6, which was unveiled in Monterey this year. The 6 in the name is because it's 6 meters, or about 18 feet, long. Most of that's the hood. Next we have the one-of-99 Aston Martin Vanquish Zagato coupe, which continues to be beautiful. After that is a Fisker Karma with a V8, the VLF Destino. Thank you, Bob Lutz. The black sedan you see after that is the Cadillac Escala Concept, which also made its debut in Monterey this year. Then we have a Rolls-Royce Wraith Black Badge. Not a concept, but exclusive enough to join the others. Next is the McLaren 570GT customized by MSO that arrived for Pebble 2016. It has special design touches plus an electrochromic panel to replace the normal glass roof. The light blue car is the Genesis New York concept. The name didn't change even though it was in Monterey. Then we have the large and in charge Lincoln Navigator concept, taking up two regulation concept spots. The red car with suicide doors is Acura's Precision Concept, which we first saw at the Detroit show this year. Another non-concept, the Lexus LC 500h at least looks futuristic enough to be a show-specific car. And here's a 2017 Maserati Quattroporte, which is definitely not a concept. A Bentley Mulsanne EWB, because why not? It's not available in the US, so that almost qualifies for concept status. Then there's a reproduction Lister Knobbly, which we could stare at all day.

Is this the 2014-15 Cadillac Escalade?

Following the introduction of the redesigned Chevrolet Silverado and GMC Sierra, we're expecting General Motors won't wait too much longer to show off the next-generation fullsize SUVs that share this platform - including the Cadillac Escalade. It's still not clear if the next Escalade will debut for the 2014 or 2015 model years, but Carscoops has what it claims to an exclusive first look of the new Cadillac, revealing a portion of the headlight, front fascia and wheel.
Judging from this small picture, it looks like the Escalade could incorporate styling cues that we've seen on new Cadillac models like the ELR and the 2014 CTS, but that article says that other design details could include tall, vertical taillights similar to the CTS Wagon, staggered-width wheels and a narrower daylight opening for the side windows. The last time we saw the fourth-generation 'Slade back in October in spy shots, the heavy camouflage prevented us from getting an idea of the luxury SUV's appearance, but this image and description gives us something to look forward to. Head on over to Carscoops for more potential information as well as a full rendering from back in January.