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Cadillac dealers get $5,000 incentive for ELR test drives

The 530 Cadillac dealers - out of 940 total dealers - that signed on to sell the brand's ELR for $75,000 or lease it for $699 per month have managed to move 247 of them in the last five months. That's a little less than two cars for each dealer more than two dealers for each car if you need help with the math. With inventories of the luxury plug-in hybrid building up - Automotive News reports a 725-day supply - General Motors has created the Demonstrator Allowance Program to billow the sails on that slow moving ship, giving dealers $5,000 to promote ELR test drives.
A dealer with one ELR in its test fleet that racks up 750 test driven miles between May 1 and June 2 earns the fifty Benjamins, a dealer with two ELRs in the test fleet will get one hundred Benjamins. That will be added to summer incentives for dealers that pay $2,000 for units sold in July and $1,000 for units sold in August, while on the customer side, Cadillac has put "customer discount certificates" worth $3,000 on the hood for buyers and lessees.
Cadillac suggests this is about raising awareness of the ELR, but the question is how much dealers will be able to do for a car that observers - and buyers, apparently - still consider highly overpriced.

Cadillac Escalade reportedly getting 200-hp bump from supercharger

Cadillac is preparing to supercharge the Escalade, according to a recent report. The body-on-frame General Motors SUVs that it shares its basic underpinnings with are allegedly in line to receive a big increase in power, too. Released for the 2021 model year, the fifth-generation Escalade eschewed downsizing and launched with a 6.2-liter V8 as its standard engine. It develops 420 horsepower and 460 pound-feet of torque when it's naturally aspirated, and Motor Trend learned from an anonymous source that the optional supercharger will increase the first figure to anywhere between 600 and 625. The eight's torque output will undoubtedly go up, too. The supercharged Escalade won't outgun the sold-out Dodge Durango SRT Hellcat, which gets 710 horses, but it will pack a serious punch. It doesn't sound like the V8 will require significant modifications to handle the extra power because the supercharger kit will likely be installed by dealers, not on the assembly line. This strongly suggests that it's more of a bolt-on job than one that requires taking the engine out and apart to install stronger connecting rods and forged pistons, for example. ECU tweaks will be part of the package, too, and the fuel delivery system may require some upgrades. Interestingly, Motor Trend learned from Texas-based Hennessey that the SUV's ECU is locked to tuners, which adds credibility to the report. Motorists who want more power will need to go through official sales channels, then. Bigger brakes and a firmer suspension won't be part of the package — at least not yet. The same source outlined a true high-performance evolution of the body-on-frame behemoth that will be quicker and tighter to drive. Oddly, it's not being developed by the engineers in charge of Cadillac's V-branded models, according to the report. If the report is accurate, we'll learn more about the supercharged Cadillac Escalade in the coming months, and it might go on sale in time for the 2022 model year. Expect the supercharger to come with a four-digit price tag. Chevrolet's Tahoe/Suburban and GMC's Yukon/Yukon XL will reportedly be available with a supercharger, too.