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Cadillac logo losing its wreath?

The easily recognizable Cadillac logo dates back to the company's founding in the early 1900s, but over the last 110 years, there has been an on-again, off-again love affair with the wreath surrounding the crest. Cadillac's current badge design has used the wreath since the 1980s, but Automotive News is reporting that GM's luxury division is planning to ditch the laurel wreath for a cleaner-looking logo.
The new logo could make its debut as early as next month on a new concept car that will be revealed at the Pebble Beach Concours d'Elegance, although the report also says that it might be until 2015 before it makes its way to a production car. Even then, it doesn't like anything has been finalized yet, as the article also says that plans could still change.
As Cadillac looks to improve its global presence as a luxury automaker, the report says that a simpler logo could make it easier for designers to incorporate the badge onto the car - either in the grille or above the grille (possibly in a fashion similar to Mercedes-Benz). Head on over to the AN article, which shows the Cadillac logo dating back to its earliest design.

2021 Cadillac Escalade Review | What's new, features, photos, Super Cruise price

The 2021 Cadillac Escalade is a heavyweight mammoth that is unapologetically bold and quintessentially Escalade. Its general shape and design still plummets from the same tree as a Chevy Tahoe or Suburban, but there’s no mistaking this SUVÂ’s new look for anything but a bejeweled, bold and brash Cadillac. That said, it does take advantage of all the lovely new engineering enhancements made throughout the GM SUV lineup, including the latest-generation magnetic dampers and a new air suspension system. Combined with the long-awaited independent rear suspension design, these pieces bring the EscaladeÂ’s ride up to par with the most comfortable and luxurious SUVs on sale today.  In addition to the ride improvement, CadillacÂ’s new interior is a tech and luxury fortress befitting its price. The new triple OLED screens scream luxury, and the design makes it competitive with LincolnÂ’s gorgeous Navigator once more (a far more comfortable and usable third-row seat helps in that regard, too). Under the hood, there's an interesting new powertrain option with this generation of Escalade: a 3.0-liter turbo-diesel inline-six that brings decent fuel efficiency (23 mpg combined at its best) to a class of vehicle that typically achieves horrendously low figures. In total, with more space, more efficiency and vast improvements in every other category, the 2021 Escalade is poised to stand toe-to-toe with other luxury behemoths.  WhatÂ’s new for 2021? The Escalade is all-new for 2021. ItÂ’s the modelÂ’s first big redesign since the 2015 model year. 2021 Cadillac Escalade Sport Platinum View 60 Photos What are the Escalade interior and in-car technology like? The Escalade doesn't quite achieve the same elevated sense of fashion as Lincoln does with the Navigator, but it nevertheless makes a statement with its tech-forward take on luxury. The 38 inches of curved OLED screens we covered in our Escalade infotainment review dominate the dash in a brazen display of opulence. Large swaths of wood trim stretch across the dash horizontally and also adorn a substantial part of the center console. Your color and design options are plentiful, but it all depends on trim. The purple Dark Auburn is fantastic, and the light-and-airy Whisper Beige is another great option (pictured below). Real wood trim in various colors and patterns can be had, and varying levels of leather and suede coverage are available.

Weekly Recap: Cadillac's crossover blitz hinges on the 2017 XT5

Cadillac's aggressive new cadence of crossovers begins next spring with the arrival of the 2017 XT5, the first of four new utility vehicles that Cadillac will unleash in a bid to win more customers and revitalize its image. The XT5 replaces the aging SRX, and it's the first SUV to use the brand's new naming scheme (cars will use the corresponding CT prefix). Billed as the cornerstone of Cadillac's remade crossover lineup, the XT5 will join showrooms right after Caddy's new flagship, the CT6 sedan. It will be on display next week at the Los Angeles auto show after first appearing this month at the Dubai motor show. "It's pivotal to our ongoing growth, which is why we've developed XT5 from the inside out to provide customers more space, more technology, more luxury, and more efficiency," Cadillac president Johan de Nysschen said in a statement. "Pivotal" is almost understating the XT5 and the red-hot midsize crossover segment. The SRX is Cadillac's top seller in 2015, posting a 25-percent increase and its 56,732 units (up 25 percent) are more than one third of the brand's 141,090 sales this year. Yes, the totals have been partially incentive-fueled, and Cadillac put an average of $7,225 on the SRX's hood in October, according to TrueCar data. Still, it's an impressive performance for any vehicle, especially one that's had few major changes since the new generation launched as a 2010 model. "The SRX has been selling very well, given how late in the lifecycle it is," AutoPacific product analysis manager Dave Sullivan told Autoblog. It outsold the all-new MKX last month and really only trails the Lexus RX. This is the volume model for Cadillac and dealers need this to be a grand slam, not just a home run." Cadillac is adamant the XT5 isn't an SRX re-skin. It has a new chassis, more interior room, and adds features like Apple CarPlay and Android Auto. Thanks to a new structure, the XT5 sheds 278 pounds compared with its predecessor, which should improve fuel economy and driving character. The crossover uses General Motors' latest 3.6-liter V6 rated at 310 horsepower and 270 pound-feet of torque, and it is fortified with variable-valve timing, cylinder-deactivation, and stop-start features. The V6 will team with an eight-speed automatic transmission and a twin-clutch all-wheel-drive system than can summon all of the torque distribution to the front or rear axles. Cadillac will also sell a 2.0-liter turbo four-cylinder model in China.