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Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

Cadillac will kill the plug-in ELR

Johan de Nysschen, president of General Motors' Cadillac division, says Caddy's ELR extended-range plug-in won't have any future generations, Automotive News (subs. req.) says. The publication previously reported that the car would be around for another couple of years, but even that's questionable, and the model could be yanked even sooner. Cadillac spokesman David Caldwell confirmed that there won't be a second-generation ELR. "Subsequent generations of the car will not be developed," he wrote in an e-mail to Autoblog. "It's available currently as a 2016 model, and there's no change to that status." The model debuted in late 2013 and used a version of the powertrain in the Chevrolet Volt. The main problem, of course, was that the car had a $76,000 price tag that proved too much for most automobile buyers to stomach. Last year, GM sold 1,024 ELRs, down 22 percent from 2014's totals. By comparison, the Chevy Volt moved more than 15,000 units, and that itself was still down 18 percent from year-earlier figures. The merciful end to the ELR shouldn't be much of a surprise, as Cadillac Chief Marketing Officer Uwe Ellinghaus went on the record in December of essentially calling the model a dud. It's a far cry from the excitement, though, that the concept model of what was then called the Converj was unveiled to the public at the Detroit Auto Show in 2009. For those feeling misty-eyed or nostalgic, though, check here for Autoblog's First Drive impressions of the extended-range plug-in. Related Video: Featured Gallery 2014 Cadillac ELR Review View 48 Photos News Source: Automotive News-sub.req. Green Cadillac GM Hybrid elr extended-range plug-in

Cadillac may not build Elmiraj coupe

Despite the fact that most everyone who has laid eyes on the Cadillac Elmiraj concept coupe loves it, General Motors insiders are still trying to prove the business case to build the car. And it's certainly not a guarantee.
"I want to see this car go into production badly. Very badly," Ed Welburn, GM's Global Head of Design, told Autoblog. But the Cadillac design studio is busier than it's ever been before, and the company is working on prioritizing which cars deserve to get the billion-dollar price tag needed to research and develop a new model.
No matter what happens, Welburn says the car has made its mark on Cadillac