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GM CEO Barra says 'we are selling every truck we can build'

DETROIT — General Motors Chief Executive Mary Barra said on Monday the automaker is "selling every truck we can build" and expanding North American truck-building capacity, even as U.S. gasoline prices hit record highs. Barra made her comments during the automaker's annual shareholder meeting. GM is pursuing a two-track strategy: Investing heavily in electric vehicles for North America, China and other markets, and funding those investments by trying to maximize profits from its North American combustion pickup truck and large SUV lineups. Barra said GM is planning higher-priced versions of its Silverado large pickup and its large SUV models. GM and its Detroit rivals Ford Motor Co and Stellantis NV rely heavily on sales of large pickup trucks and SUVs for global profits. High U.S. gasoline prices in the past have undermined consumer demand for relatively inefficient models. Nominal pump prices hit an average of above $5 a gallon for the first time ever last week, the federal government said Friday. GM is ramping up production of EVs. Barra said the Cadillac Lyriq electric sport utility is sold out through 2023. In response to shareholder questions, Barra said the "clear priority" for using cash generated by its operations is to "accelerate our EV plans." She did not rule out share buybacks or other approaches to returning cash to shareholders. GM still expects to increase production this year by 25-30%, despite continuing pressure on semiconductor supplies globally. Barra said GM is working to redesign vehicles to reduce the number of processors required by 95%. Barra serves as GM's board chair and CEO. GM shareholders overwhelmingly rejected a proposal to separate those roles.

Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhere

Ward's Auto has taken an interesting look at the renewed focus General Motors is showing towards Cadillac in Europe. Susan Docherty, president and managing director of Chevrolet and Cadillac in Europe (pictured), says in order for the luxury brand to thrive in China, it first needs to succeed in the old country. The reason? Chinese buyers look to Europe for cues as to what's deemed worthy of the term "luxury." There are hurdles to the plan, however. In addition to the fact that the EU is flooded with high-end nameplates, GM doesn't necessarily have the distribution network in place to put buyers behind the wheel.
Combine that with persistent economic woes and Cadillac's checkered past marred by a lack of diesel engine options and a bankrupt distributor, and the road ahead for the brand looks like less of an uphill climb and more like a straight-up cliff face. But Docherty is optimistic and says she has a plan for the brand. We recommend heading over to Ward's for a closer look at the full read.

2019 Cadillac ATS-V, CTS-V get cool color, weird name

A lot of special-edition cars are really not all that special. They consist of some special paint combo, and maybe a couple of optional features made standard. The Cadillac ATS-V and CTS-V Pedestal Editions are actually pretty much that. But they make up for the mild content list with a really nifty color, great exclusivity and also a weird name. They also help celebrate the ATS-V and CTS-V before they disappear from the line. First let's take a look at the color. It's a shade called Bronze Sand Metallic. It's an earthy, dark brown with a yellow-green tinge to it. We suspect it probably looks more impressive in sunlight, and it's unlike most browns we've ever seen. It's sure to garner attention in any parking lot stuffed with black, silver and white luxury cars. It's matched with sand-colored ultrasuede inserts and bronze-threaded carbon fiber trim on the interior that look sumptuous. Each also comes with carbon fiber exterior trim, red brake calipers, and the CTS-V adds the performance data recorder and Luxury Package. The name really is strange, though. Cadillac says, "The special-edition variants are named in tribute to Cadillac V-Series' time spent at the pinnacle of luxury high-performance." So it seems the thinking was that these cars are up on a pedestal compared with other performance luxury cars. But even in that sentence from Cadillac, there's a word that would be better and more recognizable for excellence: pinnacle. We can think of other great words for marking the peak or the top of performance and luxury, words such as "apex" or "climax." Well, maybe not that one. One of the big appeals of these cars is that there won't be many of them. There will only be 300 built, and that's the total between the ATS-V coupe and CTS-V sedan. The final total for each model will be determined by orders. Ordering opens up on the first week of November, with production coming at the end of that month. The cars will only be available to buyers in the U.S., Canada and the Middle East. There are significant price differences between the two cars. The ATS-V coupe starts at $77,090, while the CTS-V starts at $102,590. That puts the ATS-V at roughly $10,000 more than a base model, and the CTS-V at roughly $12,000 more than its base model. Related Video: Featured Gallery 2019 Cadillac ATS-V and CTS-V Pedestal Edition View 9 Photos Image Credit: Cadillac Cadillac Coupe Luxury Performance Sedan cadillac ats-v