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GM might lose 90-year U.S. sales crown over chip shortage

Automotive News editor Nick Bunkley tweeted on October 1 that according to AutoNews data, General Motors "has been the largest seller of vehicles in the U.S. every year since passing Ford in 1931." With automakers having turned in light car and truck sales data for the first three quarters of 2021, GM's 90-year-run might not reach 91. According to AN figures, Toyota was 80,401 vehicles ahead when the October workday started. Worse, GM is so far behind its historic pace that it might only sell enough light vehicles in the U.S. to match its numbers from 1958.  Meanwhile, the New York Times put a few more salient numbers to the pain GM and Toyota are enduring alongside the the rest of the industry. GM sold 33% fewer cars in Q3 2021 than it did in Q3 2019 during the dark days of the pandemic, 446,997 units this year as opposed to 665,192 last year. GM's Q3 2020 was only down 13% on Q3 2019. Over at Toyota, the bottom line showed a 1% gain in Q3 2021 compared to 2020, with 566,005 units moved off dealer lots. The finer numbers show two steps forward and one step back, though; Toyota's September sales were down 22% compared to last year.  GM remains optimistic about what's ahead, GM's president of North American operations telling the NYT, "We look forward to a more stable operating environment through the fall." We'd like to see that happen, but we don't know how it happens. The chip shortage said to have been the inciting incident for the current woes isn't over, and not only can no one agree when it will be over, the automakers, chip producers, and U.S. government still can't get on the same page about who needs what and when. Looking away from that for a second shows articles about "No End In Sight" for supply chain disruptions in early September, before China had to start working through power supply constraints, global supply chain workers started warning of a "system collapse," and roughly 500,000 containers sat waiting to be unloaded at Southern California ports — a record number seemingly broken every week. And back to chips, we're told just a few days ago the chip shortage is "worse than we thought."   For now, the NYT wrote that GM dealer inventory is down 40% from June to roughly 129,000 vehicles, and down 84% from the days when dealers would cumulatively keep about 800,000 light vehicles in stock. However, GM just announced it would have almost all of its U.S. facilities back online next week, although some would run at partial capacity.

Cadillac Super Cruise priced from $2,500 on the 2021 Escalade

Super Cruise will find its next home in the 2021 Cadillac Escalade. The brand had rolled out Super Cruise three years ago on the CT6 as a $5,000 option for the top two trims, then switched up pricing for 2020 when MSRP increases on the top two trims made the more full-featured Super Cruise standard. Cadillac Society reports that the brand will make the hands-free driving technology an option on all but the base 2021 Escalade. On the Premium Luxury and Sport, the feature will cost $2,500, but requires the $3,650 Driver Assist and Technology Package that bundles adaptive cruise control, air ride adaptive suspension, automatic seat belt tightening and soft-close/cinching doors, enhanced automatic emergency braking and reverse automatic braking, and illuminated front sill plates. This brings the total to $6,150 for the middle two trims. The top Premium Luxury Platinum and Sport Platinum trims include the Driver Assist Package, making Super Cruise a no-fuss $2,500 option. The pricing is the same on the standard model and long-wheelbase ESV trims. Earlier this year, Cadillac announced the improvements its made to the SAE Level 2 autonomous driving system, prime among them being the automatic lane change feature. After the driver flicks the turn stalk to indicate the desired lane, the system will automatically locate an opening in traffic where it can safely change lanes. Numerous small improvements will make life easier for drivers, too, like 70,000 more miles of compatible highways, easier Super Cruise engagement, finer steering and speed control, smoother turns, better control through highway interchanges, and much richer map information. After the Escalade, the CT4 and CT5 sedans, and the XT6 are in line to receive Super Cruise blessings. A couple of years ago there were rumors that the XT4 and XT5 would get Super Cruise, but that's likely a ways off, if it happens. Related Video:

Cadillac highlights craftsmanship in latest Escalade teaser videos

Cadillac, in case you haven't heard, is unveiling the new Escalade on October 7, completing the redesign of General Motors' large SUV range. The event is proceeding with the regular degree of "teasers" and "leaked images" that is typical of the automotive world, nowadays.
As the new Escalade's reveal date grows closer, Cadillac is trumping up interest for the new SUV, debuting five short teaser videos on its YouTube channel. While not showing much about the Escalade itself, the spots reveal plenty about its materials. Real wood and hand-stitched leather are highlighted, while we get another glimpse of the Escalade's vertically oriented headlights. Take a look below for all five spots.