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Super Bowl LVII car commercial roundup: Watch them all here

Fewer automakers than usual spent money advertising during Super Bowl LVII. In total, there were only five traditional ad spots from three big OEMs. A number of car-adjacent ads aired during the Big Game, too, and we’ll bring you those ads in this roundup alongside the more obvious ones. WeÂ’ve compiled all of the automotive-related commercials for you here in this post so you donÂ’t have to go searching for them elsewhere. Read on below to see what aired as the Kansas City Chiefs defeated the Philadelphia Eagles. Ram's Super Bowl spot offers a cure for 'Premature Electrification' This commercial revealed the new electric Ram Rev pickup, and itÂ’s themed like a prescription ad for an antidote to "Premature Electrification.” A concerned narrator in the Ram spot asks if you're afraid that going electric too soon will mean "you might not be able to last as long as you like," and there's a guy on a pier who's going to need some new equipment if he wants to catch fish. We're also told there are "options being designed to extend range in satisfying ways," so if this truck isn't right for you, you have choices. All the commercial's missing is a silly medical marketing name and six seconds of speed-reading gibberish about side effects like intestinal bleeding and death. Which are two more good things. Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie' JeepÂ’s “Electric Boogie” commercial follows the Wrangler 4xe and Grand Cherokee 4xe in a variety of simulated off-road situations. Though fun, the soundtrack is the real star of the show. The songÂ’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the track. The modernized re-recording celebrates 40 years since GriffithsÂ’ original track, and Jeep says the track is available for streaming now. Kia returns to the Super Bowl with the tale of 'Binky Dad' This year, Kia follows the adventure of "Binky Dad" in his quest to fetch his daughter's lost pacifier, which naturally takes him over just about every bit of terrain you might encounter upon leaving the civilized confines of Southern California for the not-so-civilized mountains of ... probably also California. It features the refreshed 2023 Kia Telluride, which probably doesnÂ’t need much advertising to see these days, but Kia went for it with the strong three-row SUV anyway.

Cadillac's Johan de Nysschen clarifies a few points on the brand's future

Last week, Motor Trend ran coverage on a journo roundtable with Cadillac president Johan de Nysschen. During the roundtable, de Nysschen cited a few reasons for the decline in sedan sales, including gas prices, "young consumers" — read, millennials — less interested in driving dynamics than lifestyle accessories, and the state of U.S. infrastructure. Jalopnik homed in on the last two reasons, and those became the story, including here in our post on the roundtable. So de Nysschen called Jalopnik to add more context. The original reaction pieces painted de Nysschen's rationales as an excuse for sporty sedans not selling well, when the issue is Cadillac's sporty sedans not selling well. His main clarification: "I wasn't advocating the idea that the world is black and white, that if you're a young buyer a millennial or a teenager that you don't enjoy driving." On that note, it would be ridiculous to deny millennial and sedan-segment bugbears; de Nysschen has market research and the industry-wide, rabbit-like crossover breeding program to back him up. Yet even as he touted the success of the XT5, noting that it's "the third-best-selling luxury nameplate in the U.S. after the Lexus RX, and the Mercedes C-Class," he could add, "But the irony is not lost on me that the C-Class is a sedan." The circumstances laid out in the follow-up piece inject more likely color into the situation: the brand's onetime, singleminded focus on the U.S., followed by a singleminded focus on China that left the U.S. market wanting for attention. We could add to that: years of lackluster products and awful attempts at volume and brand engineering under the old GM at the same time that downsized premium luxury products, crossovers, and SUVs began their rocketship trajectories; trying to live off the Escalade success; and the carmaker's desire not to offend its older, traditional buyers while concurrently wooing "coastal influencers." De Nysschen also acknowledged that Cadillac interiors aren't where they need to be, saying, "We recognize that's where we want to improve." The result, as de Nysschen put it, "We're playing with the hand that we've been dealt.

No, Cadillac is not killing its flagship CT6 sedan

Mark Twain never actually said that reports of his death had been greatly exaggerated. But if the Cadillac CT6 could talk, those are the exact words it would use. Speaking to Jalopnik, Cadillac chief Johan de Nysschen confirmed, emphatically, "There is absolutely no plan, at all, to cancel the CT6." In fact, says de Nysschen, the CT6 will soon be the beneficiary of significant investment. "The [CT6] forms a very important part of our product strategy going forward for the brand. The car also has a very major contribution to make to the shaping of brand perceptions, and the transformational process that Cadillac is undergoing." For instance, expect the CT6 to spearhead General Motors' most advanced forays into self-driving automobile technology. Interestingly, though, the Cadillac ATS and CTS sedans probably won't live past their current generations as the automaker 're-balances its sedan portfolio.' Replacement models are "in development" right now, says de Nysschen, which will "much more clearly separate the market position, both in terms of target customer demographics, in terms of market segments and in terms of price points between these three sedan lineups." So, that's confirmation that the Cadillac CT6 is going to stick around for a while. But what of other models cited by Reuters to potentially be killed, like the Buick LaCrosse and Chevy Impala and Volt? Read our take on that here, but suffice it to say that we don't think they're in danger, either. Related Video: News Source: JalopnikImage Credit: VCG via Getty Plants/Manufacturing Buick Cadillac Chevrolet Electric Hybrid Luxury Sedan confirmed cadillac ct6